Silou

Overview

SILOU is a premium activewear brand that blends style, functionality, and sustainability. Co-founded by Tatiana Kovylina, a former model and mother of four, and Phoebe Greenacre, a marketing entrepreneur and yoga enthusiast, SILOU was created to offer women versatile, elevated activewear designed for both fitness and everyday life. Launched in 2017, SILOU was born from the need for 'lifewear' that transitions effortlessly from active to casual while maintaining style and environmental respect. Each piece is thoughtfully designed with technical fabrics and tailored to fit beautifully, empowering women to feel confident in every movement. SILOU celebrates the female silhouette, creating essentials that are not only comfortable and functional but also ethically produced and sustainable.

Designed to stand the test of time, SILOU's activewear is built to last, making it the perfect choice for women seeking clothing that complements their dynamic lifestyle.

Tatiana Kovylina & Phoebe Greenacre
Operating since 2016
2-10
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London, England SW1W 9, GB
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