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Platform by Mission Sustainability
Spell is a modern bohemian fashion brand founded by two sisters in Byron Bay, Australia, who united their creative journey that began in childhood. Inspired by far-off places, vintage treasures, and the dreams of their Latvian grandparents, who fled war-torn Europe, Spell’s designs evoke memories of the past while embracing the spirit of freedom. The brand's aesthetic is further influenced by the sisters' hippie parents, a leather craftsman and potter, who followed their own adventurous paths in the 1970s. Spell’s flowing, feminine dresses, adorned with turquoise, florals, and delicate lace, celebrate nostalgia, beauty, and the vibrant energy of life—perfect for festivals, vacations, or everyday moments. All garments are proudly designed and sampled in Byron Bay’s Arts & Industry Estate, with ethical production in factories worldwide. Spell embodies the spirit of freedom, femininity, and the boldness of following one's dreams.
sustainable clothing
Reduce Carbon footprints
Apparel & Fashion
Eco-friendly Products
waste reduction
Isabella Pennefather & Elizabeth Abegg
Operating since 2009
51-200 Members
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