Subset

Overview

Subset is a sustainable innerwear brand committed to providing eco-friendly, organic cotton essentials for both men and women. With a focus on comfort, style, and sustainability, Subset offers certified organic cotton underwear, loungewear, maternity wear, and accessories. The brand prioritizes ethical production practices, holding certifications such as GOTS, Fair Trade, and FSC, and ensures all products are free from harmful substances like heavy metals, carcinogens, PFAs, and VOCs. Subset goes beyond product quality by taking full responsibility for its environmental impact, launching the world’s first intimates Recycling Program. This program has diverted over one million textile items from landfills, downcycling old bras, undergarments, and hosiery into new products like furniture batting and carpet pads.

Now, Subset is leading the way in circularity, offering fiber-to-fiber recycling outcomes for returned items, contributing to a more sustainable and circular fashion ecosystem while continuing to protect the planet and its people.

Cayla O'Connell Davis & Lauren Sagadore
Operating since 2017
2-10
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New York, NY 10016, US
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