The bonniemob is a British children’s clothing brand founded in 2005 by knitwear designer Tracey Samuel. Based in Brighton, the brand is known for its GOTS-certified organic, sustainable, and ethically crafted garments. Their distinctive, modern designs are colourful and practical, offering pieces that are tough-wearing, comfortable, and playful—perfect for children to explore and grow in. The brand is built on the ethos of “Buy once, buy well, and pass it on,” encouraging longevity in both style and wear. The bonniemob has earned a loyal following due to its commitment to sustainability, unique design, and functionality, gaining presence in high-end stores like Harrods, Selfridges, and Bergdorf Goodman.
With a focus on lasting quality, The bonniemob is dedicated to creating timeless pieces that can be passed down through generations, making them not just an investment in style but in the planet’s future as well.