Cocospread with Brahmi & Ashwagandha
Cocospread with Brahmi & Ashwagandha
₹449
All categories Sustainable products The Misfits
Founded by the mother-daughter duo Vinita and Aditi, The Misfits is an Indian sustainable food brand dedicated to tackling food waste and reducing the global carbon footprint. Recognizing that thousands of tons of fruits and vegetables are discarded merely due to cosmetic blemishes, the founders created a sustainable business model to upcycle these "imperfect" ingredients into nutritious, clean-label superfoods. The brand's delightful product range includes Moringa-infused Pesto crafted from carrot tops, Ashwagandha-infused Red Onion Relish, and a unique Cocospread made from rescued pumpkin and chickpea puree. Deeply committed to health and sustainability, The Misfits ensures all products are 100% plant-based, vegan, and free from palm oil, refined sugar, and artificial preservatives. By purchasing imperfect produce at market prices, the company provides additional income for farmers while empowering women and promoting a waste-free, healthy, and prosperous future.
Aditi Jhala
CEO
Operating since 2023
2-10 Members
Eco-system
Cities and Towns
Agricultural Lands
Sectors
Health and Wellness
Food Security
Sustainable Agriculture
Circular Economy and Waste Reduction
An Indian brand upcycling imperfect produce into healthy, plant-based superfoods, spreads, and relishes.
Method and technique
Method and Technique of The Misfits are:
Imperfect Produce Upcycling : The enterprise utilizes a highly rigorous circular economy method, actively rescuing cosmetically imperfect fruits, vegetables, and discarded agricultural by-products like carrot tops directly from local farms, successfully transforming these wasted resources into premium, highly nutritious gourmet spreads and relishes.
Ayurvedic Herb Infusion : The Misfits employs a deeply advanced and highly holistic culinary engineering technique, meticulously blending potent traditional Indian adaptogens like Ashwagandha, Brahmi, and Moringa into their daily condiments, successfully enhancing the functional health benefits of their products without compromising on authentic taste.
Clean-Label Recipe Formulation : They utilize an incredibly pure biochemical food processing method, actively crafting their delicious Cocospreads and Double Choco Bites completely without the integration of any synthetic chemical preservatives or hidden nasties, successfully guaranteeing a completely transparent and safe dietary experience for consumers.
Palm Oil Elimination Processing : The organization employs a remarkably eco-conscious ingredient selection technique, carefully formulating their rich chocolate spreads and savory pestos entirely without the use of highly destructive commercial palm oil, successfully protecting global ecosystems while delivering superior nutritional quality.
Refined Sugar-Free Sweetening : The Misfits utilizes an uncompromising health-focused culinary method, systematically replacing highly inflammatory refined white sugar with healthier alternatives in their sweet treats, successfully creating indulgent desserts that safely satisfy cravings without triggering dangerous metabolic blood sugar spikes.
Direct Farmer Economic Integration : They employ a highly responsible socio-economic procurement technique, actively purchasing rejected produce directly from the agricultural producers at fair, prevailing market prices, successfully bypassing exploitative waste cycles and providing a vital, sustainable secondary income stream for local farming communities.
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