Theory, founded by Andrew Rosen in 1997, revolutionized contemporary fashion by creating the concept of the "urban uniform," blending modern design with elevated essentials. With its focus on precise tailoring, exceptional fabrics, and a refined, minimalist aesthetic, the brand quickly became synonymous with accessible luxury. Following Fast Retailing's acquisition of Theory in 2004, the brand expanded rapidly, growing to 221 freestanding stores worldwide and launching its e-commerce platform in 2010. Today, Theory continues to evolve as a global omnichannel leader, balancing high-end craftsmanship with practicality. Known for its clean silhouettes and versatile wardrobe staples, Theory offers a refined modern wardrobe that seamlessly blends luxury and everyday wear.
The brand's commitment to inclusivity is evident in its equal opportunity stance, ensuring diversity across its workforce. As part of the Fast Retailing Group, Theory remains a key player in shaping the future of contemporary fashion.
