

Amsterdam, North Holland, Netherland
VanMoof is a Netherlands-based electric bicycle company founded in 2009, focused on redefining urban mobility through design-driven, technology-integrated e-bikes. Headquartered in Amsterdam, VanMoof combines minimalist aesthetics with advanced engineering to create bicycles optimized for city commuting. Its products feature integrated batteries, smart anti-theft systems, GPS tracking, automatic electronic gear shifting, and mobile app connectivity. The company gained global recognition for its direct-to-consumer model and iconic S- and X-series electric bikes. Despite rapid expansion, VanMoof faced financial challenges and entered bankruptcy proceedings in 2023. The brand was subsequently acquired by Lavoie, a subsidiary of McLaren Applied, enabling a strategic reboot focused on reliability, serviceability, and sustainable growth. Today, VanMoof continues to symbolize innovation in sustainable transport, promoting low-carbon urban travel while blending hardware, software, and design into a seamless riding experience.
Taco Carlier
CO-FOUNDER
Operating since 2009
1 Members
Eco-system
Industries
Grasslands
Agricultural Lands
Cities and Towns
Sectors
Sustainable Manufacturing
Environmental Services
Environmental Technology
1.Design-Led Urban Mobility Philosophy VanMoof focuses on creating electric bicycles specifically engineered for city life, emphasizing simplicity, usability, and elegance while addressing real-world urban commuting challenges. 2.Integrated Smart Technology Ecosystem Each bicycle combines hardware and software through built-in GPS, alarms, electronic locking systems, and mobile app connectivity, delivering a fully connected riding experience. 3.Sustainability and Environmental Impact The company promotes low-emission transportation by encouraging a shift away from cars, contributing to reduced carbon footprints and cleaner urban environments. 4.User-Centric Engineering Approach VanMoof designs its bikes to be intuitive and comfortable, incorporating automatic gear shifting, smooth electric assistance, and optimized riding posture for everyday commuters. 5.Direct-to-Consumer Innovation Model By controlling design, sales, and digital services, VanMoof has historically aimed to offer premium products while maintaining a strong relationship with its customer base. 6.Resilient Brand with Renewed Strategic Direction Following restructuring and new ownership, VanMoof is focused on improving reliability, service accessibility, and long-term product sustainability while maintaining its innovative identity.
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