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Platform by Mission Sustainability
All categories Fashion & Accessories Wear Miho
Founded in 2022 by Parushi Garg, Wear Miho is an Aligarh-based sustainable apparel brand dedicated to redefining baby and maternity wear through the ancient Indian science of Ayurvastra. The brand specializes in creating premium, chemical-free clothing that provides ultimate comfort and care for delicate infant skin and changing maternal bodies. Their diverse catalog features everyday essentials, ethnic wear, and specialized "Herbwear" infused with medicinal botanicals like turmeric, hibiscus, ashwagandha, and indigo. By utilizing these natural herbal dyes and organic fabrics, Wear Miho ensures their garments are hypoallergenic, safe, and deeply soothing. Committed to sustainable and holistic living, the brand strictly avoids harsh synthetic chemicals and toxic dyes in its manufacturing process. Through thoughtfully crafted designs that blend classic style with modern trends, Wear Miho empowers parents to make conscious, eco-friendly wardrobe choices that nurture their child's well-being and protect the environment.
Parushi Garg
CEO
Operating since 2022
2-10 Members
Eco-system
Industries
Cities and Towns
Sectors
Health and Wellness
Ethical Fashion
Retail and E-commerce
Sustainable Materials
An Aligarh-based sustainable brand offering chemical-free, Ayurvastra-inspired infant and maternity wear infused with medicinal herbs.
Method and technique
Method and Technique of Wear Miho are:
Sustainable Fabric Procurement : The enterprise utilizes a highly rigorous agricultural supply chain method, actively sourcing pure, organic textiles and natural fibers, successfully securing a sustainable, breathable, and highly biodegradable raw material foundation for their entire catalog of infant and maternity wear.
Medicinal Herb Extraction : Wear Miho employs a deeply advanced traditional extraction technique, meticulously sourcing and processing potent medicinal botanicals like indigo, schisandra, and dasapushpam, successfully preparing pure, natural herbal infusions required for their highly specialized Ayurvastra clothing line.
Ayurvastra Botanical Dyeing : They utilize an incredibly responsible eco-friendly textile method, actively dyeing and infusing their garments using the natural herbal extracts rather than synthetic coloring agents, successfully embedding the fabric with long-lasting, skin-soothing therapeutic properties derived from ancient Ayurvedic wisdom.
Synthetic Chemical Elimination : The organization employs a remarkably careful health and safety technique, systematically avoiding the use of harsh bleaches, heavy metals, and toxic chemical fixatives during the fabric treatment process, successfully protecting both the garment workers and the end consumers from systemic toxicity.
Hypoallergenic Garment Construction : Wear Miho utilizes an uncompromising ergonomic tailoring method, actively assembling their infant clothing and maternity wear using exceptionally soft stitching and frictionless seams, successfully ensuring that the physical construction of the garment is as gentle and non-irritating as the fabric itself.
Small-Batch Quality Control : They employ a highly responsive manufacturing assurance technique, actively producing their ethnic wear and everyday coordinates in carefully monitored small batches, successfully maintaining strict quality standards and preventing the massive pre-consumer textile waste typically generated by conventional mass production fashion models.
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