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All categories Fashion & Accessories Zemenay
Addis Ababa, Addis Ababa, Ethiopia
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Zemenay is a pioneering fashion enterprise based in Addis Ababa, Ethiopia, dedicated to revolutionizing the local textile industry through size inclusive clothing and sustainable practices. Founded in twenty seventeen by Betselot Zewge, Zemenay stands as Ethiopia's first plus size fashion brand, offering a beautiful range of coats, jackets, dresses, and other apparel designed to flatter all body types. The company is deeply committed to promoting body positivity, conscious consumption, and the celebration of rich Ethiopian cultural heritage globally. To minimize its environmental footprint, Zemenay prioritizes the use of local fabrics, thereby supporting domestic weavers and the Ethiopian textile economy. The brand actively applies circular fashion practices by creatively repurposing existing materials into stunning new garments. Additionally, Zemenay reduces plastic waste by providing reusable canvas tote bags with purchases. As a proud member of Social Enterprise Ethiopia and Creative Hub Ethiopia, Zemenay seamlessly blends ethical fashion with deep systemic social empowerment.
Betselot Zewge
CEO
Operating since 2018
Eco-system
Industries
Cities and Towns
Sectors
Ethical Fashion
Circular Economy and Waste Reduction
Circular Textiles
Handicraft & Artisan Products
Ethiopia's first size inclusive fashion brand, blending cultural heritage with circular sustainability and body positivity.
Method and Technique of Zemenay are:
Size-Inclusive Pattern Engineering: The brand utilizes a specialized design and drafting method focused entirely on plus-size proportions, ensuring that every coat, jacket, and dress is structurally engineered to flatter and fit larger body types comfortably.
Circular Material Repurposing and Upcycling: Zemenay employs a rigorous circular fashion technique by systematically sourcing existing, unused, or discarded textiles and creatively repurposing them into high-quality, contemporary garments to drastically minimize industrial waste.
Local Ethiopian Fabric Procurement: They utilize a direct-sourcing method that prioritizes purchasing raw materials exclusively from local Ethiopian weavers and textile manufacturers, dramatically reducing the carbon emissions associated with importing foreign fabrics.
Cultural Motif Integration and Styling: The enterprise employs an artistic design method where traditional Ethiopian patterns and cultural aesthetics are seamlessly integrated into modern, everyday wear, preserving indigenous artistry within a contemporary commercial context.
Zero-Waste Canvas Packaging Implementation: Zemenay utilizes an environmentally conscious fulfillment technique by completely eliminating single-use plastic garment bags, replacing them with durable, reusable canvas tote bags that provide ongoing utility for the consumer.
Conscious Consumption Advocacy Marketing: The organization employs a strategic, education-based marketing method that actively promotes the principles of slow fashion, teaching consumers the environmental and social value of buying fewer, higher-quality, and ethically made garments.
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