Rituals + Wellness Journal

Earthkind

Earthkind is an online marketplace that sells sustainable and ethically made clothing and accessories from many labels. Its range includes tops, dresses, knitwear, activewear and accessories from brands such as Boyish Jeans, terrae and COSSAC. Its aim is to make sustainable fashion normal without giving up on style. Earthkind picks the brands it stocks by hand. It tags products by values such as organic, fair labour, vegan, recycled, artisanal, non-toxic, zero waste and supply chain transparency. Shoppers can use these tags to find items that match their priorities. The platform also reminds people that the clothes already in their wardrobe are the most sustainable option. For each order, Earthkind plants a tree through One Tree Planted in countries including the Philippines, Indonesia, India and Vietnam. It is a 1% for the Planet member. It says it removes unnecessary packaging and uses recycled materials for the packaging it keeps, and it lists carbon neutrality as a goal.