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New York, New York, United States
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Square Roots is a pioneering indoor farming company co-founded by Kimbal Musk and Tobias Peggs, dedicated to bringing fresh, locally grown food to urban communities. Using climate-controlled, modular hydroponic farms, Square Roots produces high-quality greens and herbs year-round while reducing food miles, waste, and environmental impact. The company partners with major food distributors like Gordon Food Service and UNFI, ensuring their sustainably grown produce reaches retailers such as Whole Foods Market and FreshDirect. Their innovative approach to farming utilizes advanced monitoring technologies to optimize growth conditions, using significantly less water and land compared to traditional agriculture. Square Roots is also committed to sustainability, aiming to cut its carbon emissions in half by 2030 and achieve net-zero emissions by 2050. Despite economic challenges, including recent layoffs, Square Roots continues to expand and innovate, striving to make nutritious, locally sourced food more accessible to urban populations.
Kimbal Musk
Executive Chairman
Operating since 2016
50 Members
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