The Northwood Hooded Puffer

Outerknown

Outerknown is a US clothing label for men and women. It describes itself as born in the ocean, and it makes relaxed, coast-inspired clothes such as shirts, sweaters, outerwear, loungewear and its well-known Blanket Shirt. Kelly Slater and John Moore co-founded the company. Outerknown uses a fiber policy and scorecard to decide which fibers count as preferred. Examples include organic and regenerative organic cotton, recycled cotton and nylon, hemp and responsible wool. The brand reports that preferred fibers made up 98% of its fiber use in 2024. Working with Bergman Rivera, it has helped convert 28 acres of farmland to regenerative organic practices. It also says it works with two B Corp Certified suppliers and that eight of its facilities run on renewable energy. On labor, the brand follows Fair Labor Association standards and has published a Fair Compensation Commitment. Its resale platform, Outerworn, has kept more than 1,800 garments out of landfill. Good On You rates Outerknown Good overall: Great for people and Good for planet and animals. Good On You also notes there is no evidence that living wages are paid across most of the supply chain.