All sectors / Sustainable products / Urban Creative
Founded by Brinda Ayer, an environmental planner and architect, Urban Creative is a Mumbai-based brand dedicated to helping people adapt to a greener, more sustainable way of life. The brand designs and handcrafts eco-friendly home, kitchen, and wellness products based on three guiding principles: minimalist design, local sourcing, and sustainable production. Their catalog features plastic-free solutions such as reusable beeswax food wraps (Madhu Wrap), organic Kala cotton bento bags, travel cutlery organizers, and natural home fragrances like scented wax tablets and shower steamers. Working with small farmers and practicing ethical sourcing, they utilize biodegradable materials like certified organic cotton and ethically harvested beeswax. Urban Creative ensures their production generates minimal waste, and all packaging is entirely plastic-free and compostable. By providing thoughtfully designed, non-toxic alternatives, Urban Creative empowers individuals to easily transition toward a low-waste, chemical-free, and earth-conscious everyday lifestyle.
Brinda Ayer
CEO
Operating since 2021
2-10 Members
Eco-system
Cities and Towns
Villages
Sub-sectors
Health and Wellness
Circular Economy and Waste Reduction
Handicraft & Artisan Products
Lifestyle & Home Décor
Type Of Product
Made From
Sustainability Claim
A Mumbai-based brand offering earth-friendly, locally sourced, and sustainably produced home, kitchen, and wellness products.
Method and technique
Method and Technique of Urban Creative are:
Local and Ethical Material Procurement : The enterprise utilizes a highly rigorous supply chain method, actively sourcing organic Kala cotton, essential oils, and natural ingredients exclusively from local Indian businesses, successfully securing a high-quality, traceable foundation while significantly reducing the carbon footprint associated with long-distance transportation.
Ethical Apiculture Beeswax Integration : Urban Creative employs a deeply advanced sustainable harvesting technique, meticulously partnering with small apiaries in India that practice cruelty-free bee farming, successfully obtaining natural, anti-microbial beeswax for their food wraps without destroying the hives or harming the bee populations.
Minimalist Zero-Waste Product Engineering : They utilize an incredibly responsible structural design method, actively conceptualizing their fabric cuts and product dimensions to maximize material usage, successfully ensuring high aesthetic functionality while generating the absolute minimum amount of pre-consumer textile waste during the handcrafting process.
Natural and Toxin-Free Fragrance Compounding : The organization employs a remarkably careful wellness formulation technique, systematically blending natural botanical extracts and pure essential oils to create their shower steamers and wax tablets, successfully avoiding the use of synthetic, chemical-laden fragrances that pollute indoor air quality.
Handcrafted Small-Batch Assembly : Urban Creative utilizes an uncompromising ethical manufacturing method, actively designing and hand-making all their eco-friendly products in-house with a small, dedicated team, successfully maintaining strict quality control and ensuring that each reusable item meets their high standards for durability and safety.
Biodegradable and Plastic-Free Packaging : They employ a highly responsive environmental distribution technique, actively wrapping and shipping their completed natural products in fully compostable and recyclable materials, successfully eliminating single-use plastics from their entire customer delivery cycle and preventing further burden on local waste management systems.
Certificates & compliances
1 Global Organic Textile Standard (GOTS)
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