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Founded in 2020 by Preeta Chaudhuri Ghosal, Wear Equal is a pioneering sustainable intimate wear brand based in India. Driven by a mission to minimize textile waste and promote intersectional feminism, the brand upcycles premium deadstock and surplus GOTS-certified organic cotton from export factories. Wear Equal transforms these scraps into beautifully crafted, size-inclusive underwear, bralettes, loungewear, and adaptive garments designed for diverse bodies and needs. Operating on a zero-waste manufacturing model, they prioritize fair-trade labor and non-toxic materials. The brand actively challenges conventional beauty standards through unedited, diverse representation and offers functional designs for heavy periods and pregnancy. Additionally, Wear Equal partners with NGOs to distribute quality underwear to rural women and runs an Underwear Take Back Program to recycle worn-out intimates. By bridging the gap between sustainability and inclusivity, Wear Equal empowers women to embrace eco-friendly, comfortable fashion.
Preeta Chaudhuri Ghosal
CEO
Operating since 2020
2-10 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Ethical Fashion
Circular Economy and Waste Reduction
Sustainable Materials
Fashion & Apparel Industry
Made From
Sustainability Claim
An Indian sustainable brand creating upcycled, organic, and size-inclusive intimate wear through zero-waste manufacturing practices.
Method and technique
Method and Technique of Wear Equal are:
Deadstock and Surplus Fabric Procurement : The enterprise utilizes a highly rigorous circular supply chain method, actively sourcing premium end-of-rolls, textile scraps, and surplus organic cotton directly from GOTS and Fair-trade certified export factories in Kolkata, successfully securing high-quality raw materials that would otherwise be discarded into landfills.
Zero-Waste Pattern Engineering : Wear Equal employs a deeply advanced design technique, meticulously brainstorming prints and patterns based entirely on the availability of the rescued fabrics rather than conventional reverse sourcing, successfully utilizing efficient cutting technology to maximize fabric yield and drastically minimize pre-consumer cutting waste.
Post-Production Shred Utilization : They utilize an incredibly responsible waste management method, actively collecting and repurposing all unavoidable post-production scraps and machine shreds generated during the cutting phase, successfully transforming these tiny offcuts into functional ancillary products to ensure an absolute zero-waste manufacturing cycle.
Chemical-Free Bio-Washing : The organization employs a remarkably careful fabric treatment technique, systematically subjecting the sourced deadstock fabrics to a gentle bio-washing process to remove any shelving dirt or germs, successfully preparing the textiles for intimate wear without using harsh chemical detergents or toxic bleaches.
Small-Batch Ethical Manufacturing : Wear Equal utilizes an uncompromising production method, actively manufacturing its garments in highly controlled small batches through family-owned factories that adhere strictly to fair labor standards, successfully ensuring premium stitching quality while avoiding the massive overproduction associated with the fast-fashion industry.
Post-Consumer Underwear Recycling Integration : They employ a highly responsive circular economy technique, actively running a specialized Take-Back Program in partnership with waste management agencies to collect worn-out undergarments from consumers, successfully recycling the unwearable textiles into industrial insulation and furniture padding to close the loop on fashion waste.
Certificates & compliances
1 Global Organic Textile Standard (GOTS)
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