All sectors / Sustainable products / Wild
Founded in 2019 by childhood friends Freddy Ward and Charlie Bowes-Lyon, Wild is a pioneering London-based sustainable personal care brand on a mission to eliminate single-use plastics from everyday bathroom routines. The company revolutionized the personal care market by introducing a premium, reusable aluminum deodorant case paired with 100% biodegradable, bamboo-pulp refills. Their growing catalog now includes natural lip balms, body washes, and hand washes, all formulated using plant-based, vegan-friendly, and cruelty-free ingredients. Wild strictly avoids harsh chemicals, aluminum, parabens, and artificial additives, ensuring their products are gentle on the skin and highly effective at providing all-day odor protection. Backed by a strong community and recently acquired by Unilever to scale its global impact, Wild empowers eco-conscious consumers to effortlessly adopt sustainable habits without compromising on convenience, aesthetic design, or high-performance daily hygiene.
Charlie Bowes-Lyon
Co-Founder
Operating since 2019
11-50 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Cosmetics and Personal Care Industry
Sustainable Packaging
Retail and E-commerce
Circular Economy and Waste Reduction
Type Of Product
Sustainability Claim
A London-based brand offering refillable, natural deodorants and body washes with zero-waste, compostable bamboo packaging.
Method and technique
Method and Technique of Wild are:
Reusable Aluminum Casing Engineering : The enterprise utilizes a highly rigorous product design method, actively engineering sleek, highly durable aluminum applicator cases for their deodorants, successfully securing a permanent, stylish housing that withstands years of daily use and eliminates the need for disposable plastic alternatives.
Biodegradable Bamboo Pulp Molding : Wild employs a deeply advanced sustainable materials technique, meticulously molding raw bamboo pulp to create their deodorant and body wash refills, successfully ensuring that the packaging is 100% plastic-free, highly compostable, and safely breaks down in natural environments within months.
Natural Odor-Neutralizing Formulation : They utilize an incredibly responsible cosmetic chemistry method, actively blending potent botanical extracts, tapioca starch, and natural essential oils, successfully neutralizing odor-causing bacteria and absorbing excess moisture without relying on the sweat-blocking aluminum salts found in traditional commercial antiperspirants.
Vegan and Cruelty-Free Compounding : The organization employs a remarkably careful ethical testing technique, systematically developing and validating their entire range of lip balms and body washes without the use of animal-derived ingredients or animal testing, successfully delivering compassionate, cruelty-free personal care solutions to the market.
Sustainable Supply Chain Logistics : Wild utilizes an uncompromising circular economy method, actively optimizing their direct-to-consumer distribution network and packaging their shipments in fully recyclable cardboard mailers, successfully minimizing their transportation carbon footprint and preventing secondary plastic waste from entering the fulfillment cycle.
Consumer-Driven Iterative Innovation : They employ a highly responsive product development technique, actively leveraging feedback from their engaged online community to rapidly launch highly requested, seasonal natural fragrances and expand their plastic-free mission into new bathroom categories, successfully maintaining deep consumer loyalty and market relevance.
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