All sectors / Fashion & Accessories / Aulerth
Aulerth, founded by Vivek Ramabhadran in 2021 in Gurugram, India, is a pioneering design house dedicated to creating conscious, couture-inspired jewelry. Bridging the gap between luxury and sustainability, Aulerth challenges the traditional definition of preciousness by focusing on meticulous craftsmanship rather than environmentally destructive mining. The brand partners with leading Indian designers—such as Suneet Varma, JJ Valaya, Shivan & Narresh, and Tribe Amrapali—to offer an evolving repertoire of highly sophisticated rings, necklaces, bracelets, and earrings. Every piece is ethically crafted using recycled base metals recovered from industrial waste, which are then expertly coated and plated with high-quality gold. Aulerth carefully selects stones with a minimal-to-zero mining footprint, ensuring ecological responsibility. Championing a circular economy, the brand offers a unique wear-and-return Loop option, a lifetime warranty, and bespoke customization. Aulerth empowers modern consumers to embrace luxurious, culturally rich jewelry while minimizing their environmental impact.
Vivek Ramabhadran
CEO
Operating since 2021
2-10 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Ethical Fashion
Circular Economy and Waste Reduction
Sustainable Materials
Fashion & Apparel Industry
Type Of Product
A sustainable Indian brand crafting couture-inspired, semi-precious jewelry using recycled industrial metals and conflict-free stones.
Method and technique
Method and Technique of Aulerth are:
Post-Industrial Metal Reclamation and Repurposing: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring robust base metals—such as brass—recovered directly from industrial waste like automobile and construction equipment, successfully ensuring the foundational materials are entirely recycled and drastically reducing reliance on destructive precious metal mining.
Collaborative Couture Design Engineering: Aulerth employs a deeply creative and collaborative conceptualization technique, actively partnering with premier Indian fashion designers to meticulously translate complex, heritage-rich couture motifs into detailed 2D sketches and 3D digital prototypes, successfully guaranteeing flawless aesthetic integration before physical production begins.
Advanced Protective Layering and Plating: They utilize a highly specialized cosmetic and structural engineering method, deliberately treating the recycled base metals with advanced protective layering and coating them with high-quality gold plating at above-industry standards, successfully achieving brilliant luster while completely preventing premature tarnishing or rapid material degradation.
Eco-Conscious Stone Selection and Setting: The organization employs an uncompromising ethical fabrication technique, meticulously sourcing decorative stones that possess a minimal to zero mining footprint, and actively deploying skilled jewelers to manually set these eco-friendly gems, successfully ensuring maximum optical brilliance without compromising planetary health.
Artisanal Hand-Craftsmanship and Detailing: Aulerth utilizes a highly authentic, localized manufacturing method, actively collaborating with skilled Indian artisans to execute the intricate metalwork, stone setting, and final finishing touches by hand, successfully infusing modern sustainable jewelry with centuries of traditional, human-centric artistic heritage.
Circular Wear-and-Return Processing: They employ a profoundly responsible lifecycle management technique, systematically managing a circular program where returned, pre-loved jewelry is carefully inspected, professionally refurbished, or entirely disassembled to repurpose its components into completely new designs, successfully eliminating fashion waste and closing the manufacturing loop.
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