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Ayten Gasson, launched in 2005, is a luxury lingerie brand known for its strong commitment to supporting the UK fashion industry. Creative director Ayten Mustafa, who grew up in a family of designers, was deeply inspired by the importance of well-crafted garments. After graduating from Central Saint Martins in 2004, Ayten witnessed the decline of UK manufacturing as design jobs moved abroad and local factories closed. Determined to preserve traditional British craftsmanship, she founded her label with the help of the Prince’s Trust. The brand prides itself on producing all its lingerie in the UK, from garters to teddies, with small production units based in London, Nottingham, and Wales. Ayten Gasson has received international recognition, appearing in publications like Elle, Vogue, Marie Claire, and Cosmopolitan. It also gained attention when featured in the film Underworld during London Fashion Week, solidifying its reputation as a high-quality luxury label.
Ayten Roberts
Creative Director & Designer
Operating since 2005
2-10 Members
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