All sectors / Sustainable products / Ethique
Ethique, founded by Brianne West in 2012 in Christchurch, New Zealand, is a pioneering sustainable beauty brand dedicated to eliminating plastic waste from the cosmetics industry. Frustrated by the abhorrent amount of water and plastic packaging used in traditional beauty products, West developed highly concentrated, solid beauty bars in her kitchen. Today, Ethique offers a comprehensive range of premium solid shampoos, conditioners, face cleansers, deodorants, and body wash bars. As a Certified B Corporation, the brand maintains uncompromising ethical and environmental standards. Their products are entirely vegan, cruelty-free, palm oil-free, and packaged in 100% compostable, plastic-free materials. Ethique actively supports environmental causes, donating a portion of its profits to charity, and has successfully prevented millions of plastic bottles from entering landfills. By seamlessly blending high-performance natural ingredients with a zero-waste philosophy, Ethique empowers conscious consumers worldwide to embrace sustainable, earth-friendly personal care routines.
Brianne West
ceo
Operating since 2012
11-50 Members
Eco-system
Cities and Towns
Oceans
Sub-sectors
Natural products
Cosmetics and Personal Care Industry
Sustainable Packaging
Circular Economy and Waste Reduction
Type Of Product
Sustainability Claim
A pioneering New Zealand sustainable beauty brand offering plastic-free, vegan, and cruelty-free solid cosmetic bars.
Sustainable Methods and Zero-Waste Techniques
Method and Technique of Ethique are:
Ethical Botanical Ingredient Procurement: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring premium, natural botanical extracts and fair-trade plant butters directly from verified suppliers, successfully ensuring the foundational cosmetic ingredients remain completely free from hazardous synthetic chemicals and exploitative labor practices.
Waterless Solid Bar Formulation: Ethique employs a deeply safe and health-conscious chemical engineering technique, meticulously formulating their highly effective shampoos and face cleansers without adding unnecessary water weight, successfully creating incredibly concentrated solid bars that significantly outlast traditional liquid alternatives.
Toxin-Free and Palm Oil-Free Blending: They utilize an incredibly sustainable and conscious blending method, actively avoiding the use of environmentally destructive palm oil and harsh industrial parabens, successfully replacing them with nourishing cocoa butter and coconut oil to guarantee absolute consumer safety and forest preservation.
Compostable Cardboard Packaging Assembly: The organization employs a highly specialized, zero-waste packaging technique, carefully enclosing their solid cosmetic bars in fully plastic-free, biodegradable cardboard boxes printed with vegetable inks, successfully ensuring that the entire packaging seamlessly breaks down in home compost bins without leaving microplastics.
Cruelty-Free Clinical Efficacy Testing: Ethique utilizes an uncompromising compassionate product validation method, systematically testing all new natural cosmetic formulas for dermatological safety, latherability, and longevity using exclusively alternative human testing methods, successfully ensuring exceptional skin compatibility without ever subjecting animals to painful cosmetic trials.
Carbon-Optimized Global Distribution: They employ a remarkably strict environmental fulfillment technique, carefully evaluating their international shipping networks and deliberately offsetting the carbon emissions of their delivery logistics, successfully guaranteeing a completely carbon-neutral direct-to-consumer delivery experience that aligns with their B Corporation standards.
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