All sectors / Sustainable products / PraanaPoorna
Founded in 2019 by Smitha Kamath, PraanaPoorna is a Bengaluru-based sustainable brand dedicated to replacing harmful petrochemicals with 100 percent bio-based, natural botanical extracts. Inspired by the critical need to resolve severe skin allergies, the brand deeply embraces ancient Indian wisdom and circular economy principles. PraanaPoorna offers an extensive, lab-tested product range that includes chemical-free floor cleaners, natural disinfectants, soapnut detergents, skin butters, face oils, and pet care essentials. The company strictly utilizes locally sourced raw materials like citrus peels, soapnut, shikakai, and pure essential oils, ensuring all items are handcrafted and completely biodegradable. PraanaPoorna actively champions zero-waste manufacturing, entirely plastic-free shipping, and local community empowerment. By providing highly effective, non-toxic alternatives for modern households, the brand successfully restores the Earth's microbiome, prevents toxic water pollution, and empowers conscious consumers to seamlessly lead a holistic, safe, and truly sustainable lifestyle.
Smitha Kamath
CEO
Operating since 2019
2-10 Members
Eco-system
Lakes
Cities and Towns
Sub-sectors
Health and Wellness
Natural products
Cosmetics and Personal Care Industry
Circular Economy and Waste Reduction
An Indian sustainable brand offering 100% bio-based, natural home cleaning and personal care products.
Method and technique
Method and Technique of PraanaPoorna are:
Localized Raw Botanical Procurement : The enterprise utilizes a highly rigorous agricultural supply chain method, actively sourcing unrefined natural ingredients like raw soapnuts, citrus peels, and shikakai directly from local farmers, successfully eliminating the massive carbon footprint of global raw material logistics.
Natural Enzyme Fermentation : PraanaPoorna employs a deeply advanced natural chemistry technique, meticulously cultivating effective microorganisms natively present in citrus peels to successfully produce potent bio-enzymes that serve as the foundational active cleaning agents in their household disinfectants.
Heat-Free Handcrafted Formulation : They utilize an incredibly authentic manufacturing method, actively avoiding the use of heavy, energy-intensive industrial machinery and extreme heat processing, successfully preserving the delicate, inherent antimicrobial vitality of the raw botanical extracts for maximum cleaning efficacy.
Petrochemical-Free Product Compounding : The organization employs a remarkably careful chemical balancing technique, systematically replacing all toxic synthetic surfactants, artificial fragrances, and harsh preservatives with pure essential oils and plant derivatives, successfully ensuring their cleaners and cosmetics remain completely safe for human exposure.
Decentralized Micro-Unit Production : PraanaPoorna utilizes an uncompromising socio-economic operational method, actively scaling their business through multiple geographically distributed micro-production units, successfully fostering localized community employment while dramatically minimizing the transportation emissions associated with centralized mass-manufacturing models.
Plastic-Free and Compostable Dispatch : They employ a highly responsive environmental distribution technique, actively packaging and shipping their entire direct-to-consumer inventory using completely plastic-free, biodegradable materials, successfully preventing persistent synthetic waste from polluting local landfills and marine ecosystems.
Certificates & compliances
1 CDG certified natural
4.5 out of 5
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