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All sectors / Organic food / Fitlicious

Fitlicious

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Fitlicious

Fitlicious

Mumbai, Maharashtra, India

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Food & beveragesNatural ProductsBeveragesVegan ProductsHealthy Eating

About

Fitlicious, founded by Chaitanya Agarwal in 2023, is an Indian health food brand on a mission to revive the ancient nutritional wisdom of Sattu, often hailed as India's original superfood. Born from a desire to combat the modern epidemic of highly processed convenience foods, Fitlicious offers an array of 100 percent natural, gluten-free, and preservative-free Sattu premixes. The brand's thoughtfully curated flavor profiles—including Classic, Spicy, Jaljira, Moringa, Sweet, and Chocolate—ensure that wholesome nourishment is both highly accessible and deeply enjoyable for all age groups. Sattu, a low-glycemic index food, provides immense health benefits, making it ideal for managing diabetes, blood pressure, and overall daily nutrition. By seamlessly blending time-tested culinary traditions with modern dietary needs, Fitlicious empowers conscious consumers to easily reclaim the joy of healthy, chemical-free nourishment, one delicious sip at a time, while honoring the rich agricultural heritage of India.

name

Chaitanya Agarwal

CEO

Operating since 2024

2-10 Members

Impact

Eco-system

Agricultural Lands

Cities and Towns

Sub-sectors

Health and Wellness

Food Security

Natural products

Sustainable Agriculture

Media

Products & services

See all
Assorted Sattu Box of 7 Sachets
Unclassified

Assorted Sattu Box of 7 Sachets

Chocolate Sattu
Unclassified

Chocolate Sattu

Chocolate Sattu Sachet
Unclassified

Chocolate Sattu Sachet

Classic Sattu
Unclassified

Classic Sattu

Classic Sattu Sachet
Unclassified

Classic Sattu Sachet

Fitlicious Sattu (example product listing)
Unclassified

Fitlicious Sattu (example product listing)

Jaljira Sattu
Unclassified

Jaljira Sattu

Jaljira Sattu Sachet
Unclassified

Jaljira Sattu Sachet

Lesser Salt Sattu
Unclassified

Lesser Salt Sattu

Lesser Salt Sattu Sachet
Unclassified

Lesser Salt Sattu Sachet

Type Of Business

  • Brand & manufacturer

An Indian health food brand reviving the ancient superfood Sattu with natural, preservative-free premixes.

Method and technique

The Natural Superfood Processing And Traditional Sattu Manufacturing Methodology Actively Implemented By Brand Fitlicious

Method and Technique of Fitlicious are:

  1. Indigenous Gram Procurement and Quality Sorting: The enterprise utilizes a highly rigorous agricultural sourcing method, actively procuring premium, indigenous varieties of whole gram directly from trusted Indian farming communities, successfully ensuring the foundational raw material is highly nutritious and completely free from substandard commercial adulterants.

  2. Traditional Dry-Roasting and Flavor Activation: Fitlicious employs a deeply authentic and culturally rooted thermal processing technique, meticulously dry-roasting the sorted whole grams at precisely controlled temperatures, successfully enhancing the natural, earthy aroma of the superfood while simultaneously increasing its overall digestibility and preserving its dense nutritional profile.

  3. Fine Precision Milling and Pulverization: They utilize an incredibly careful physical engineering method, actively milling the optimally roasted grams into an exceptionally fine, smooth powder, successfully ensuring the resulting Sattu flour easily dissolves in water or milk without creating unpalatable lumps during instant beverage preparation.

  4. Chemical-Free Flavor Blending and Infusion: The organization employs a highly safe and health-conscious culinary formulation technique, carefully blending the finely milled Sattu flour with completely natural spices, pure cocoa, and super-greens like Moringa, successfully creating diverse, vibrant flavor profiles without ever relying on hazardous synthetic flavor enhancers.

  5. Preservative-Free Nutritional Stabilization: Fitlicious utilizes an uncompromising biochemical preservation method, systematically relying on the extremely low moisture content achieved during the traditional roasting process to naturally extend the product's shelf life, successfully completely eliminating the need for toxic, artificial chemical preservatives in their health foods.

  6. Hygienic and Moisture-Resistant Packaging Assembly: They employ a remarkably strict environmental fulfillment technique, carefully sealing the finished Sattu premixes in highly durable, moisture-resistant, and food-grade packaging materials, successfully preventing premature oxidation and ensuring optimal product freshness and safety from the manufacturing facility directly to the consumer's pantry.

Working towards SDGs

2. Zero Hunger3. Good Health and Well-being11. Sustainable Cities and Communities12. Responsible Consumption and Production

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Contact

Phone
+91 9892278221, +91 9653393045
Email
chaitanya@fitlicious.in
Website
https://fitlicious.in
Social media
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Address
Shop No.1, Amba Mata Mandir Compound, R.K. Maharaj Wadi, Opp. Vitbhatti, Goregaon East, Mumbai 400063
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