All sectors / Fashion & Accessories / Hope - House Of Pure Eco
Hope - House of Pure Eco, founded by Raveena Kohli in 2025, is an Indian sustainable fashion brand dedicated to integrating eco-consciousness into everyday clothing choices. Based in New Delhi, the brand crafts comfortable, timeless apparel, including joggers, Cuban shirts, harem pants, and loungewear. Embracing minimalism and circular fashion, Hope utilizes premium recycled cotton and recycled yarn sourced from GRS-certified vendors, effectively repurposing pre-consumer textile waste. Every piece is ethically stitched by skilled regional artisans in facilities that prioritize local production values and minimal waste. The brand stands out with its commitment to breathability, relaxed fits, and low-waste silhouettes that flatter all body types. Dedicated to environmental care, Hope also champions a take-back program to recycle or upcycle end-of-life garments, encouraging consumers to slow down, embrace conscious living, and make thoughtful wardrobe choices that actively respect and preserve the planet’s resources.
Raveena Kohli
CEO
Operating since 2024
2-10 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Ethical Fashion
Circular Textiles
Sustainable Materials
Fashion & Apparel Industry
Type Of Product
An Indian sustainable fashion brand crafting timeless, relaxed-fit apparel from recycled cotton and yarn.
Method and Technique of Hope - House of Pure Eco are:
Pre-Consumer Waste Repurposing: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring premium recycled yarns that are specifically engineered from discarded pre-consumer textile waste cloth, successfully ensuring the primary raw materials require no new agricultural cultivation and significantly reduce the overall environmental footprint of the garments.
GRS-Certified Yarn Sourcing: Hope - House of Pure Eco employs an innovative, zero-waste supply chain technique, deliberately partnering exclusively with ethical suppliers and Global Recycled Standard (GRS) certified vendors to successfully guarantee that absolutely all raw materials meet stringent international environmental and social criteria before entering the production phase.
Ethical Regional Stitching: They utilize a highly responsible fabrication method, structuring their entire production phase around local community empowerment by systematically deploying skilled regional artisans in safe, ethical facilities to carefully stitch and assemble the garments, successfully preserving domestic tailoring expertise while providing dignified rural and semi-urban employment.
Low-Waste Pattern Cutting: The organization employs a highly unique apparel engineering technique, deliberately drafting low-waste garment silhouettes and highly optimized cutting patterns, effectively ensuring that textile offcuts on the factory floor are drastically reduced and fabric yield is maximized during the creation of every single harem pant and shirt.
End-of-Life Take-Back Integration: Hope - House of Pure Eco utilizes a remarkably advanced circular product lifecycle technique, actively offering dedicated take-back services to physically retrieve end-of-use garments from consumers, successfully ensuring these materials are appropriately recycled or creatively upcycled rather than being permanently discarded into overflowing municipal landfills.
Minimalist Fashion Engineering: They employ a deeply focused, durability-driven design technique, specifically engineering their relaxed-fit loungewear and Cuban shirts with timeless aesthetics and robust stitching to successfully guarantee that the upcycled garments can physically withstand years of daily urban use without degrading or falling out of fashion.
Certificates & compliances
1 Global Recycled Standard (GRS)
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