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Indulgence, a brand by NEF Concepts Pvt. Ltd., is a Mumbai-based wholesome food enterprise founded by Indrani Sarma. Disheartened by the abundance of artificial additives in everyday diets, the brand was launched to prove that healthy food can also be joyful and delicious. Indulgence champions ancient Indian superfoods, particularly millets, offering an extensive catalog of ready-to-cook meals, gluten-free pastas, breakfast cereals, pancake mixes, and healthy snacks. Their meticulously crafted recipes are completely free from refined sugar, maida (refined wheat flour), and artificial preservatives. By prioritizing high protein and dietary fiber, the brand helps modern families effortlessly adopt a nutritious, chemical-free lifestyle. With a diverse range spanning from Foxtail Millet Hakka Noodles to Belgian Dark Chocolate Muesli, Indulgence effectively bridges the gap between traditional dietary wisdom and contemporary culinary convenience, allowing consumers to relish guilt-free indulgence.
Indrani Sarma
CEO
Operating since 2020
2-10 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Health and Wellness
Food Security
Retail and E-commerce
Sustainable Business
Type Of Product
Type Of Business
A healthy food brand offering nutrient-rich, millet-based, gluten-free, and preservative-free ready-to-cook meals and snacks.
Method and technique
Method and Technique of Indulgence are:
Ancient Superfood Grain Sourcing : The enterprise utilizes a highly rigorous agricultural procurement method, actively sourcing premium traditional Indian grains like foxtail millet, ragi, and jowar, successfully ensuring the foundational raw materials provide unparalleled complex carbohydrates, dietary fiber, and essential micronutrients.
Maida-Free Extrusion and Shaping : Indulgence employs a deeply advanced and highly nutritious physical manufacturing technique, meticulously crafting their diverse range of noodles and pastas entirely without refined wheat flour, successfully relying on innovative millet blends to maintain perfect structural integrity during boiling.
Zero-Preservative Recipe Formulation : They utilize an incredibly pure biochemical culinary method, actively formulating their ready-to-cook breakfast mixes and pancake batters without the integration of any synthetic chemical preservatives, successfully guaranteeing a completely clean-label product that prioritizes long-term human health.
Natural Sweetener Integration : The organization employs a remarkably health-conscious flavoring technique, carefully eliminating highly inflammatory refined white sugars from their decadent chocolate cake mixes and morning mueslis, successfully utilizing natural, low-glycemic alternatives to deliver satisfying sweetness without dangerous metabolic spikes.
High-Protein and Fiber Fortification : Indulgence utilizes an uncompromising nutritional engineering method, systematically blending super seeds, oats, and nutrient-dense millets into their daily breakfast formulations, successfully creating meals that boast exceptionally high levels of natural plant-based protein and vital dietary fiber.
Convenient Ready-to-Cook Processing : They employ a highly accessible food science technique, actively pre-mixing and precisely balancing the dry ingredients for complex traditional recipes like upma and dosa, successfully allowing consumers to effortlessly recreate authentic, incredibly nutritious meals with minimal kitchen preparation time.
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