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Faridabad, Haryana, India
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Mister Veg Foods Pvt. Ltd. is a Faridabad, Haryana–based Indian plant-based food company founded in 2020 (incorporated) with roots dating to 2018, focused on providing high-quality, cruelty-free meat and seafood alternatives derived from plant proteins like soya and grains. CB Insights +1 The startup’s product portfolio includes plant-based mock meats and seafood like plant-based pomfret, chicken tikka, mutton keema, nuggets, seekh kebab, and ready-to-eat meals that maintain flavour and texture while being free from cholesterol and preservatives. Vegan First Mister Veg was selected for the ProVeg International Incubator programme, receiving mentorship, grants, and global exposure, and has raised seed funding, including backing from Jubilant Ingrevia to scale distribution nationwide. Vegan First +1 With a strong R&D focus and plant-based innovation, Mister Veg aims to make sustainable, delicious, and nutritious plant foods accessible across India, including both retail and franchise channels, promoting healthier diets and ethical eating.
Simarjeet Singh
Co‑Founder & CEO
Operating since 2020
1-10 Members
Eco-system
Forests
Agricultural Lands
Cities and Towns
Sub-sectors
Health and Wellness
Food Security
Sustainable Materials
Plant-based alternatives combining nutrition, flavour, and sustainability.
Plant protein texturization: Mister Veg uses plant proteins from grains and soya to create fibrous, meat-like textures through extrusion and formulation techniques. Vegan First
Nutrient retention technology: Their production processes preserve protein integrity and nutrients while ensuring products maintain flavour throughout shelf life. Vegan First
Advanced flavour engineering: The R&D team blends natural spice profiles and plant ingredients to mimic traditional meat flavours authentically. Vegan First
Shelf-stable processing: Special production methods allow extended shelf life without preservatives, retaining taste and nutritional value. Vegan First
Quality and safety adherence: Production adheres to food safety and hygiene standards to ensure consumer confidence in vegetarian protein alternatives. Justdial
Distribution and scalability: Techniques are optimized to scale production while ensuring consistent product quality across retail and franchise channels.
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