E. L. V. DENIM, short for East London Vintage Denim, is a sustainable denim brand that focuses on upcycling unwanted post-consumer denim waste. All products are designed and produced in East London, supporting local manufacturers with a proven social sustainability policy.
By reusing denim waste, the brand helps to reduce the environmental impact of denim production, using just 7 liters of water for washing, compared to the 10,000 liters required to make a new pair of jeans. This significantly lowers water consumption, contributing to environmental conservation. E. L. V.
DENIM also works to minimize its carbon footprint, ensuring that all products have a low environmental impact. The brand offers gender-neutral pieces that can be shared, loved, and worn by everyone, with each pair of jeans being as unique as the person who wears it. E. L. V.
DENIM promotes sustainability while supporting local communities and fostering a zero-waste policy.
