1.Fair Prices and Premiums: Etiko tackles poverty (the root cause of labor violations) by paying fair prices to its producers and an additional social premium that workers invest in their businesses and communities. They also pre-finance orders, paying 50% upfront.

2.Ethical Sourcing and Materials: The brand exclusively uses ethically sourced and traded raw materials, such as Fairtrade and GOTS-certified organic cotton, natural rubber, and non-toxic dyes. They aim to minimize water and chemical usage in their supply chain.

3.Supply Chain Transparency: Etiko is committed to a transparent supply chain, working with specific certified factories in India, Sri Lanka, and Pakistan. They ensure that all workers, from cotton farmers to garment makers, are paid a living wage, receive full medical benefits, and work in safe conditions.

4.Third-Party Audits and Certifications: To provide credibility and consumer trust, Etiko relies heavily on independent third-party certifications. They were the first fashion brand in the Southern Hemisphere to receive Fairtrade accreditation.

5.Certified B Corporation: Meets high standards of social and environmental performance, transparency, and accountability.

6.Global Organic Textile Standard (GOTS): Ensures organic status and environmentally friendly processing of cotton products.

7.Fair Trade USA/FLO: Verifies fair labor standards, worker empowerment, and environmental performance. Circular Fashion Initiatives: The brand works towards a circular economy model. Their initiatives include a "Take Back program" for footwear and recycling textile offcuts to minimize waste. They are also testing the biodegradability of their sneakers.

8.Advocacy and Education: Founder Nick Savaidis frequently speaks out in the media and gives university lectures to set an example for other businesses and educate the community on the importance of ethical consumption. Their brand messaging encourages consumers to "Wear your values".