All categories Fashion & Accessories Fair Indigo


Madison, Wisconsin, United States
Fair Indigo is revolutionizing the fashion industry by offering an alternative to disposable fast fashion. Focused on sustainability, the brand designs timeless, organic, and ethically made clothing that endures beautifully for years. Their philosophy embraces quality over quantity, encouraging consumers to build minimalist wardrobes that transcend trends and foster a long-term connection with what they wear. Founded by husband and wife team Javier and Elsa in Cajamarca, Peru, Fair Indigo supports small-scale farmers who grow organic Pima cotton, as well as small batch workshops and knitting cooperatives that craft the clothing. Peru’s exceptional resources—Pima cotton and alpaca—combined with the country’s legendary craftsmanship, make it the perfect location for producing high-quality, sustainable apparel. Fair Indigo ensures fair wages and better lives for the farmers, artisans, and workers involved. Change your clothes, change the world—embrace fashion with a purpose and make a positive impact.
Bill Bass & Robert Behnke
Operating since 2005
2-10 Members
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