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Imagine Foods is an Indian plant based food brand creating familiar, protein rich alternatives to meat based snacks and meals. Founded by Genelia Deshmukh and Riteish Deshmukh, the company aims to make plant based eating without asking consumers to give up the flavours and textures they love. Its product range includes plant based chicken nuggets, seekh kebabs, burger patties, sausages, keema, black bean patties and Hara Bhara Proti Bites. Imagine Foods positions its products around taste, convenience and plant protein, while highlighting that they contain no cholesterol, animal hormones or antibiotics, with the brand also stating that it does not use palm oil. The products are designed to be easy to prepare through methods such as pan frying, air frying, baking or deep frying. By recreating meat style foods from plants, Imagine Foods offers consumers a way to explore meat free eating while keeping meals indulgent, convenient and familiar.
Genelia D’Souza
Co‑Founder & Brand Visionary
Operating since 2021
11-50 Members
Eco-system
Forests
Agricultural Lands
Cities and Towns
Sub-sectors
Health and Wellness
Food Security
Sustainable Materials
Plant‑based meats offering guilt‑free flavour and sustainable eating.
Plant protein formulation: Imagine Meats uses soy, pea, and sunflower protein bases to achieve meat‑like texture and flavour profiles, carefully balancing protein, fats, and fibres to mimic real meat sensations. ETRetail.com
Culinary science and flavour design: The company integrates Indian spice blends and cooking techniques into product development to ensure authentic taste experiences aligned with regional preferences. The Step World
Nutrient optimisation: Products are designed to provide balanced nutrition, incorporating protein, essential micronutrients, and fibre while avoiding cholesterol, hormones, and antibiotics. ETRetail.com
Textural engineering: Through ingredient blending, extrusion, and food processing technologies, Imagine Meats ensures consistent texture that satisfies consumer expectations for meat‑like bite and chew. ADM
Clean ingredient standards: Efforts are made to minimise artificial additives, preservatives, and colouring, focusing on natural protein sources and flavour enhancers. Imaginemeats
Scalable manufacturing partnerships: Collaborations with ingredient suppliers and production partners such as ADM enable Imagine Meats to scale operations while maintaining quality, consistency, and food safety standards.
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