Aakar
₹2,800
All sectors Fashion & Accessories Iro Iro Zero Waste
Iro Iro Zero Waste, founded by Bhaavya Goenka in 2018 and based in Jaipur, Rajasthan, is a pioneering circular fashion design collective dedicated to combating textile pollution. Born out of the urgent need to address the massive accumulation of offcuts in garment factories, the brand ingeniously transforms pre-consumer textile waste, deadstock, and rejected yarns into premium, handwoven fabrics. By deeply collaborating with rural weavers and craftspeople across Rajasthan, Iro Iro not only revitalizes indigenous Indian handloom traditions but also empowers artisans by providing fair living wages within their own villages, preventing forced urban migration. Their exquisite product catalog features zero-waste clothing, jackets, and home decor items created without the use of virgin materials or plastics. Championing a completely decentralized and sustainable manufacturing model, Iro Iro Zero Waste sets a remarkable industry standard, proving that ethically produced, upcycled fashion can be profoundly beautiful, highly functional, and completely regenerative.
Bhaavya Goenka
CEO
Operating since 2017
2-10 Members
Eco-system
Industries
Villages
Sub-sectors
Ethical Fashion
Circular Economy and Waste Reduction
Sustainable Materials
Fashion & Apparel Industry
An Indian circular fashion brand upcycling textile waste into zero-waste, handwoven apparel and home decor.
Method and technique
Method and Technique of Iro Iro Zero Waste are:
Industrial Textile Waste Procurement: The enterprise utilizes a highly rigorous material sourcing method, actively collecting discarded pre-consumer offcuts, defective silks, and deadstock yarns directly from local garment factories and textile mills, successfully rescuing these valuable raw materials before they are diverted to heavily polluting landfills or incinerators.
Manual Scrap Sorting and Shredding: Iro Iro Zero Waste employs a deeply detailed and labor-intensive physical preparation technique, meticulously sorting the collected textile waste by color and material composition before carefully shredding and seamlessly stitching the tiny scraps together, successfully converting the fragmented offcuts into a continuous, usable linear yarn.
Indigenous Handloom Weaving: They utilize an incredibly authentic traditional manufacturing method, actively collaborating with highly skilled rural artisans in Rajasthan to manually weave the upcycled linear yarns on wooden handlooms, successfully producing robust, completely unique, and highly textured sustainable fabrics without relying on massive, energy-consuming industrial machinery.
Ancestral Zero-Waste Pattern Cutting: The organization employs a remarkably precise and historically inspired fashion engineering technique, carefully drafting their garment designs based on ancient Indian zero-waste patterning principles, successfully ensuring that the cutting process utilizes the entirety of the handwoven fabric dimension, completely eliminating the generation of any secondary tailoring waste.
Non-Toxic and Azo-Free Dyeing: Iro Iro Zero Waste utilizes an uncompromising ecological coloring method, systematically treating their upcycled materials exclusively with safe, azo-free, or natural dyes, successfully preventing harmful chemical pollution and allowing the rural artisans to safely reuse the residual dye water to sustainably irrigate their local agricultural farmlands.
Decentralized Village Production Assembly: They employ a highly responsible commercial fulfillment technique, carefully distributing the spinning, weaving, and tailoring processes across a decentralized network of rural craft clusters, successfully allowing artisans to work comfortably from their home villages, thereby minimizing logistical carbon emissions and preventing exploitative urban labor migration.
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