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Platform by Mission Sustainability
Bandoli, Goa, India
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Maayu is a sustainable apparel brand based in Bandoli, Goa, India, deeply dedicated to supporting the health and wellbeing of both people and the planet. The enterprise specializes in creating comfortable, high-quality organic cotton underwear that is strictly free from synthetic bleaches, harmful dyes, artificial fibers, and spandex. Their panties are meticulously crafted from GOTS-certified organic cotton, while their boxers are beautifully handwoven using organically grown indigenous cotton. Operating with a profound commitment to social equity, Maayu provides vital training and skill development programs in rural communities, carefully sourcing materials from rural artisans, small-scale farmers, and certified fair trade factories. The organization operates with a robust zero-waste philosophy, actively composting, reusing packaging, and minimizing industrial waste. Furthermore, they pledge one percent of all profits to plant indigenous trees and protect vulnerable forests, ensuring their conscious fashion business actively regenerates the natural environment.
Sonal Baid
CEO
Operating since 2022
Eco-system
Forests
Cities and Towns
Villages
Sub-sectors
Ethical Fashion
Circular Economy and Waste Reduction
Ethical Supply Chains
Sustainable Materials
An Indian sustainable brand creating synthetic-free organic cotton underwear while funding indigenous tree planting.
Method and Technique of Maayu are:
GOTS-Certified Organic Cotton Procurement: The enterprise utilizes a highly rigorous agricultural sourcing method, strictly procuring GOTS-certified organic cotton and native indigenous cotton strains to completely eliminate toxic synthetic pesticides, heavily reduce water consumption, and protect regional soil health from severe chemical degradation.
Synthetic-Free Garment Fabrication: Maayu employs a specialized, health-focused textile engineering technique, meticulously designing and constructing their underwear completely free of spandex, synthetic bleaches, and artificial dyes to ensure the garments are hypoallergenic, highly breathable, and entirely biodegradable at the end of their lifecycle.
Traditional Handloom Weaving Integration: They utilize a culturally preservative manufacturing method for their boxers, actively collaborating with rural artisan networks to manually handweave the organic cotton fibers on traditional wooden looms, providing steady employment while preserving authentic, centuries-old Indian textile craftsmanship.
Fair Trade Factory Assembly: The organization employs a strictly ethical supply chain management technique, ensuring that all fabric cutting and garment stitching is conducted exclusively within certified fair trade factories that guarantee safe working environments and fair, dignified wages for their entire labor force.
Facility-Wide Waste Minimization and Composting: Maayu utilizes a robust circular economy operational method, actively minimizing industrial waste by aggressively reusing production packaging and systematically composting any biodegradable organic waste generated within their facilities to dramatically lower their corporate carbon footprint.
Profit Reinvestment for Reforestation: They employ a structured, closed-loop philanthropic financial technique, capturing precisely one percent of all corporate profits generated from global retail sales and strategically diverting those funds to finance the planting of indigenous trees and the protection of vulnerable Indian forests.
Certificates & compliances
1 Global Organic Textile Standard (GOTS)
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