Aara
Navy and white strokes never go out of style. Check out this stroked sleeveless, shift short dress and bring home a fusion of these dominating colours. Its striped patch pockets enable it to be of multipurpose use! The model wears size S
₹2,420
All categories Fashion & Accessories Phuhar's
Phuhar's is a conscious, women-led sustainable fashion brand based in the Himalayan city of Shimla, India. Founded by Phuhar Uppal, the enterprise is deeply committed to slow fashion and ethical manufacturing, ensuring every garment reflects respect for both the planet and its people. Phuhar's creates exquisite, timeless clothing utilizing biodegradable natural fabrics such as cotton, flax, and bamboo. By exclusively employing natural dyes, azo-free dyes, and innovative eco-printing techniques that utilize locally gathered neem leaves, oak leaves, and flowers, they drastically minimize their environmental footprint and prevent water pollution. Beyond producing beautiful apparel, Phuhar's actively uses its platform to raise global awareness about slow fashion, conscious consumption, and mental health. They guarantee fair, safe, and respectful working conditions for every artisan involved, proving that mindful, purpose-driven design can successfully challenge the destructive norms of the fast-fashion industry.
Phuhar
CEO
Operating since 2016
Eco-system
Villages
Forests
Mountains
Sectors
Ethical Fashion
Circular Economy and Waste Reduction
Sustainable Materials
Handicraft & Artisan Products
A women-led Shimla brand creating ethical, biodegradable clothing using natural dyes and botanical eco-prints.
Method and Technique of Phuhar's are:
Biodegradable Natural Fiber Procurement: The enterprise utilizes an environmentally responsible sourcing method, strictly acquiring natural, biodegradable fabrics such as cotton, flax, and bamboo to ensure that all raw materials have a minimal ecological footprint and are fully compostable at the end of their lifecycle.
Botanical Leaf and Flower Eco-Printing: Phuhar's employs a highly specialized artisanal technique where naturally fallen botanicals, including neem leaves, oak leaves, and fresh flowers, are carefully arranged and pressed onto the fabric, transferring their natural pigments to create completely unique, organic patterns.
Toxin-Free Natural and Azo-Free Dyeing: They utilize a chemical-free coloring method by immersing their textiles exclusively in safe natural dyes and certified azo-free dyes, completely eliminating the use of carcinogenic heavy metals and preventing toxic wastewater discharge into the Himalayan environment.
Slow Fashion Small-Batch Tailoring: The organization employs a deliberate, low-volume manufacturing technique, consciously rejecting mass-production to handcraft each garment in small batches, ensuring meticulous quality control, minimizing industrial textile waste, and honoring the time required for true artisanal craftsmanship.
Timeless Silhouette Pattern Engineering: Phuhar's utilizes a sustainable design method focused on longevity, drafting versatile, timeless clothing patterns that transcend fast-fashion seasonal trends, ensuring that the resulting garments remain stylish, comfortable, and wearable for many years.
Fair Trade Artisan Assembly Protocol: They employ a strict ethical labor technique within their Shimla workshop, ensuring that the small team of tailors and artisans responsible for cutting and sewing the garments are provided with fair wages, safe conditions, and immense professional respect.
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