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Platform by Mission Sustainability
All categories Fashion & Accessories 1for1.clUb
Hobart, Tasmania, Australia
1for1.clUb is a purpose-driven company producing high-quality hiking socks and outdoor clothing made from Australian merino wool. Designed for exceptional comfort and durability, their products are ideal for outdoor enthusiasts. Beyond delivering top-notch products, 1for1.clUb supports Australians in crisis through an innovative donation model. For every item sold, they donate a new, similar product to homeless shelters, transitional living facilities, street outreach teams, health-related organizations, and other charitable partners. This initiative ensures direct impact and support for those in need. A proud member of The Shift Lab and Enterprize Tasmania, 1for1.clUb is committed to blending sustainability, social impact, and quality craftsmanship. By purchasing from 1for1.clUb, you not only invest in durable outdoor gear but also contribute to meaningful change, helping communities across Australia thrive.
Gabe
Founder & CEO
Operating since 2021
1–10 Members
Eco-system
Cities and Towns
Sectors
Ethical Fashion
Fashion & Apparel Industry
Methods and Techniques
Dignity-First Donation Model: Unlike many "one for one" brands that donate cheaper versions of their products, 1for1.clUb utilizes a "Like-for-Like" technique. They donate the exact same premium Merino wool socks sold to customers, based on the belief that people experiencing homelessness deserve the dignity of high-quality, durable, and warm gear, not just "cheap" handouts.
Merino Performance Engineering: They utilize the natural technical properties of Australian Merino Wool—specifically its ability to regulate temperature (keep warm even when wet) and resist odors naturally. This makes the socks vital survival gear for rough sleepers exposed to the elements.
Targeted Distribution Network: Instead of random dumping, they employ a structured distribution method by partnering with frontline organizations (like St Vincent's and Hobart City Mission) to ensure the gear reaches the most vulnerable individuals, such as those in transitional housing or street outreach programs.
Profit Second Structure: The company operates on a "Profit Second, Purpose First" business model, a technique of social enterprise where the financial structure is legally bound to prioritize social impact metrics (pairs donated) over shareholder returns.
Certificates & compliances
1 Global Recycled Standard (GRS)
2 1% for the Planet
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