All sectors / Fashion & Accessories / The Very Good Bra
New South Wales, Australia
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The Very Good Bra was launched in April 2018 via a successful Kickstarter campaign, introducing the world’s first zero-waste bra. Designed with 24 proper cup sizes, it’s a bra that is as pure as it gets—so sustainable, you can bury it in the garden after use. Since its inception, The Very Good Bra has earned multiple accolades, including the prestigious Best in Class for Fashion Impact award at the Good Design Awards. In 2021, it also won the Circle Award, a recognition of its innovation and commitment to sustainability in the fashion industry. As a certified B Corp since January 2022, The Very Good Bra exemplifies the highest standards of social and environmental performance. Beyond being a sustainable product, it’s part of a larger movement towards a circular, eco-conscious fashion industry that prioritizes both function and planet-friendly design.
Stephanie Devine
CEO
Operating since 2017
2-10 Members
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