All sectors / Fashion & Accessories / Thread Game
Thread Game, established in 2016 by Niki Doshi in Ahmedabad, Gujarat, is a pioneering sustainable fashion brand dedicated to reimagining India’s rich textile heritage for the modern world. Functioning as a collaborative collective of visionary designers, industry experts, and over three hundred skilled artisans, the enterprise consciously shifts the narrative from fast fashion toward ethical, slow fashion. Thread Game specializes in designing high-quality garments that seamlessly bridge generational handwoven craftsmanship with contemporary living. Rooted in true sustainability, their premium apparel is meticulously crafted utilizing entirely natural yarns and timeless, eco-friendly dyes, creating modern silhouettes that evolve with the wearer. By prioritizing thoughtful design, ethical manufacturing processes, and garment longevity, Thread Game not only creates exquisite fashion but also actively champions circular textiles and supports the socio-economic empowerment of local Indian artisans through fair trade practices.
Niki Doshi
CEO
Operating since 2016
2-10 Members
Eco-system
Cities and Towns
Villages
Sub-sectors
Ethical Fashion
Ethical Supply Chains
Circular Textiles
Sustainable Materials
Type Of Product
Fabric & Material
Ethical Practice
An Ahmedabad sustainable fashion brand bridging traditional Indian handwoven craftsmanship with modern slow fashion silhouettes.
Method and Technique of Thread Game are:
Traditional Artisan Network Collaboration: The enterprise utilizes a highly inclusive, localized supply chain method, actively establishing direct, equitable partnerships with over three hundred generational Indian artisans to seamlessly integrate authentic, handwoven textile techniques into their modern clothing designs while ensuring fair financial compensation.
Natural Yarn and Fiber Procurement: Thread Game employs a rigorous ecological sourcing technique, systematically rejecting synthetic, petroleum-derived fabrics and exclusively procuring highly breathable, biodegradable natural yarns that actively support sustainable agricultural practices and completely eliminate the shedding of hazardous microplastics during consumer washing cycles.
Eco-Friendly Botanical Dyeing Application: They utilize a deeply conscious chemical management method, deliberately avoiding the highly toxic, water-polluting synthetic dyes prevalent in fast fashion, and instead meticulously coloring their premium garments utilizing timeless, natural dyes that perfectly protect both the local environment and the wearer's skin.
Timeless Silhouette Pattern Engineering: The organization employs an advanced slow fashion design technique, carefully conceptualizing and drafting highly versatile, contemporary garment silhouettes that deliberately transcend fleeting seasonal trends, successfully ensuring that the clothing remains functionally and aesthetically relevant for many years of continuous wear.
Small-Batch Ethical Manufacturing: Thread Game utilizes a highly controlled, sustainable production method, intentionally manufacturing their premium apparel in deliberate small batches rather than mass-producing excess inventory, which effectively minimizes factory energy consumption and drastically reduces the generation of pre-consumer textile waste.
Conscious Garment Longevity Construction: They employ a meticulous quality assurance technique, heavily focusing on reinforced stitching, superior natural fabric integrity, and thoughtful finishing details to successfully guarantee that every single garment can withstand the rigors of modern living, thereby actively preventing premature disposal into municipal landfills.
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