Ucon Acrobatics

ASK Scandinavia

Finland

ASK Scandinavia is a premium accessories label based in Helsinki. It designs bags and accessories, including totes, shoulder bags, travel bags and baby changing bags, with a clean, sculptural Nordic look meant to outlast seasonal trends. The brand started from a need for more sustainably made changing bags that it could not find on the market. Production takes place in Europe with trusted partners. The brand says all its materials are cruelty-free, traceable and certified, and its founder has used materials such as ECONYL and MIRUM in accessories. Each product has a digital ID, described as blockchain-powered, that verifies origin and authenticity, shows material composition and care information, and makes resale easier. The brand won Recycle the Runway by Global Fashion Agenda. Good On You rates ASK Scandinavia Great overall. It scores the brand Good for planet and people and Great for animals, noting that the whole range is vegan. It also notes that most of the supply chain is traced, that more than half of final production is SMETA audited, and that some workers in final production are paid living wages.

GROUNDTRUTH

United Kingdom

GROUNDTRUTH is a UK brand making backpacks, totes, duffles, slings, dry bags and travel accessories for men and women. Its RIKR range covers everyday and travel bags, and its UNDA range consists of waterproof, submersible bags. Products come with a 10-year warranty. The bags are made from the brand's own 100% recycled textiles, and the UNDA range uses repurposed fishing gear. GROUNDTRUTH has also developed patent-pending hardware made with captured CO2 emissions. The company was started by three sisters with backgrounds in documentary filmmaking and artisan textiles, who aim to reduce plastic pollution through their products. Good On You rates GROUNDTRUTH Great, with 5 out of 5 for Planet, 4 for People and 5 for Animals. It holds Global Recycled Standard and Bluesign certifications, uses recycled packaging, and states its whole range is vegan. Good On You found no evidence it ensures living wages in its supply chain.

Théla

Greece

Théla is a small Greek brand that makes bags and accessories, including totes, crossbodies, clutches, pouches and backpacks. The products are designed for both men and women. Every bag starts as discarded plastic, such as carry bags, food wrappers and packaging film. This plastic is sorted by hand, cleaned, cut into strips and then woven on traditional looms in India that have been used for generations. The brand says it uses no virgin materials and no industrial processing, and its whole range is vegan. Founder Diti also works in sustainability education, running workshops on reuse and writing curriculums for schools. Good On You rates Théla Great overall. It gives the brand Great for planet and animals and Good for people. Its reasons include the use of upcycled materials, circular principles built into each stage of the product life cycle, no plastic packaging and partnerships with women artisans. Good On You also notes there is no evidence of living wages in the supply chain.

Lefrik

Spain

Lefrik is a Madrid-based label making backpacks, bags, travel goods and accessories for people who move around cities every day. The company started in Madrid in 2012 and focuses on light, practical designs with clean lines. Most of its fabrics come from recycled plastic bottles, and they are water-resistant. Lefrik says its products are fully vegan and cruelty free, and PETA lists the brand as vegan. Each item has a five-year warranty, which supports longer use. Good On You rates Lefrik Good overall. It scores Good for planet, citing a high share of recycled and lower-impact materials and long-lasting products, but it found no evidence that the brand reduces packaging. The people score is It's a Start: final production is SMETA-audited and the code of conduct covers ILO principles, but there is no evidence of living wages. The animal score is Great.

O My Bag

Netherlands

O My Bag is a B Corp-certified brand from Amsterdam that makes handbags, laptop bags, sleeves and small accessories. Most pieces are leather or suede, and the brand also offers vegan options. Artisans in India make the bags, and the brand's stated aim is to produce bags that last a lifetime. In its 2025 impact report, the brand says it has worked since 2021 to make living wages standard at its partner factories, and it paid 449 living wage premiums in 2025. It puts 1 percent of revenue each year into education, women's empowerment and community projects in India. Digital Product Passports now give details on who made each bag and what materials it uses. Through its Second Chances pre-loved programme, customers can trade in old bags for a gift card. Good On You rates O My Bag Good overall: Good for planet, Great for people and It's a Start for animals. It points to SA8000 and WRAP certification of final production, living wages for some workers, renewable energy and long-lasting products. It also notes that the brand uses leather.