All sectors / Fashion & Accessories / Wear Miho
Founded in 2022 by Parushi Garg, Wear Miho is an Aligarh-based sustainable apparel brand dedicated to redefining baby and maternity wear through the ancient Indian science of Ayurvastra. The brand specializes in creating premium, chemical-free clothing that provides ultimate comfort and care for delicate infant skin and changing maternal bodies. Their diverse catalog features everyday essentials, ethnic wear, and specialized "Herbwear" infused with medicinal botanicals like turmeric, hibiscus, ashwagandha, and indigo. By utilizing these natural herbal dyes and organic fabrics, Wear Miho ensures their garments are hypoallergenic, safe, and deeply soothing. Committed to sustainable and holistic living, the brand strictly avoids harsh synthetic chemicals and toxic dyes in its manufacturing process. Through thoughtfully crafted designs that blend classic style with modern trends, Wear Miho empowers parents to make conscious, eco-friendly wardrobe choices that nurture their child's well-being and protect the environment.
Parushi Garg
CEO
Operating since 2022
2-10 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Health and Wellness
Ethical Fashion
Retail and E-commerce
Sustainable Materials
Type Of Product
Fabric & Material
Ethical Practice
Suitable For
An Aligarh-based sustainable brand offering chemical-free, Ayurvastra-inspired infant and maternity wear infused with medicinal herbs.
Method and technique
Method and Technique of Wear Miho are:
Sustainable Fabric Procurement : The enterprise utilizes a highly rigorous agricultural supply chain method, actively sourcing pure, organic textiles and natural fibers, successfully securing a sustainable, breathable, and highly biodegradable raw material foundation for their entire catalog of infant and maternity wear.
Medicinal Herb Extraction : Wear Miho employs a deeply advanced traditional extraction technique, meticulously sourcing and processing potent medicinal botanicals like indigo, schisandra, and dasapushpam, successfully preparing pure, natural herbal infusions required for their highly specialized Ayurvastra clothing line.
Ayurvastra Botanical Dyeing : They utilize an incredibly responsible eco-friendly textile method, actively dyeing and infusing their garments using the natural herbal extracts rather than synthetic coloring agents, successfully embedding the fabric with long-lasting, skin-soothing therapeutic properties derived from ancient Ayurvedic wisdom.
Synthetic Chemical Elimination : The organization employs a remarkably careful health and safety technique, systematically avoiding the use of harsh bleaches, heavy metals, and toxic chemical fixatives during the fabric treatment process, successfully protecting both the garment workers and the end consumers from systemic toxicity.
Hypoallergenic Garment Construction : Wear Miho utilizes an uncompromising ergonomic tailoring method, actively assembling their infant clothing and maternity wear using exceptionally soft stitching and frictionless seams, successfully ensuring that the physical construction of the garment is as gentle and non-irritating as the fabric itself.
Small-Batch Quality Control : They employ a highly responsive manufacturing assurance technique, actively producing their ethnic wear and everyday coordinates in carefully monitored small batches, successfully maintaining strict quality standards and preventing the massive pre-consumer textile waste typically generated by conventional mass production fashion models.
Support concious people make more insightful choices
Found any error in information about this organisation?
Similar companies
Q for Quinn
Canada
Q for Quinn is a Canadian brand making socks, underwear, activewear and everyday basics for babies, kids, women and men. Its founder, Melita, started the company after struggling to find socks gentle enough for her son, who has eczema. The brand aims its pieces at people with eczema or sensory sensitivities. The brand uses GOTS-certified organic cotton and mulesing-free, RWS-certified merino wool, and steers clear of harsh chemicals. Socks are knitted at a family-owned facility in Portugal. Undergarments are made in India with biodegradable elastic trims and plant-based dyes, and activewear is made in Peru from Peruvian organic cotton. The brand says its products can be traced through the supply chain and that its workers earn living wages. For every pair of socks sold, it donates a school meal through Mary's Meals. Good On You rates Q for Quinn Good overall: Great for planet, Good for people and Good for animals. Good On You also notes there is no evidence of action to minimize packaging, or that living wages are paid in its supply chain.
Mini Mioche
Canada
Mini Mioche makes clothing from GOTS-certified organic cotton for newborns, babies, toddlers, kids and teens, and also sells adult basics. The range covers tees, sweats, hoodies, rompers, sleepwear, dresses and school uniforms. According to the brand, around 95 percent of its core collection is knit, dyed, cut and sewn in Canada. Garments are made at factories within 30 km of its Toronto head office, which it says lowers its carbon impact. It uses only AZO-free dyes and avoids microplastics, PFAS, flame retardants, formaldehyde and plastic packaging. Socks are made in Italy and denim in Turkey. Good On You rates Mini Mioche Good overall, giving it Great for planet, Good for people and It's a Start for animals. It also notes there is no evidence the brand ensures living wages across its supply chain.
Ekta Helsinki
Finland
Ekta Helsinki is a Finnish knitwear brand with knits and hats for women, men and children. Every piece is made from 100 percent Finnish sheep wool and named after a street in Helsinki. The brand says the wool is soft, rich in lanolin and does not itch. The founders, Mikaela and Nicolina, created a yarn that lets Finnish wool be knitted by machine. That wool would otherwise often go to waste. It is sheared, spun and knitted within about 500 km in Finland, and it is left undyed in its natural colours. The products are free of artificial colouring, chemicals and plastic. They carry the Nordic Swan Ecolabel and are made in small batches, and the brand's shipping partners are carbon neutral. Good On You rates Ekta Helsinki Good overall. It scores 4 out of 5 for planet and people and 3 for animals. The rating credits limited production runs, recyclable packaging and local production. It also notes that the brand does not publish a full breakdown of its materials and has given no evidence of living wages or of its non-mulesed wool claim.
ALL WE REMEMBER
United States
ALL WE REMEMBER is a US collective that makes clothing and accessories in relaxed, gender-inclusive cuts with drawstring waists. Its tagline is future | nature | forms. The brand does not call itself sustainable because it believes full sustainability is not possible in today's society. Instead, it describes its approach as taking responsibility. It works only with natural materials that biodegrade. These include organic cotton for fabric, thread and trims, buttons made from corozo, and dyes from plants. Its partners include American cut-and-sew factories, Certified B Corporations, GOTS-certified mills and local botanical dyers, and it publishes a list of them. Labels and packaging are recyclable or compostable. It produces in small batches, runs a repair program and upcycles or composts production leftovers. Good On You rates ALL WE REMEMBER Great overall. It notes a high share of lower-impact materials, low-impact dyes and production close to home. On labour, it audits all of its final production stage, but Good On You finds no evidence that it ensures living wages.
