All sectors / Fashion & Accessories / Zemenay
Addis Ababa, Addis Ababa, Ethiopia
Add a review
Zemenay is a pioneering fashion enterprise based in Addis Ababa, Ethiopia, dedicated to revolutionizing the local textile industry through size inclusive clothing and sustainable practices. Founded in twenty seventeen by Betselot Zewge, Zemenay stands as Ethiopia's first plus size fashion brand, offering a beautiful range of coats, jackets, dresses, and other apparel designed to flatter all body types. The company is deeply committed to promoting body positivity, conscious consumption, and the celebration of rich Ethiopian cultural heritage globally. To minimize its environmental footprint, Zemenay prioritizes the use of local fabrics, thereby supporting domestic weavers and the Ethiopian textile economy. The brand actively applies circular fashion practices by creatively repurposing existing materials into stunning new garments. Additionally, Zemenay reduces plastic waste by providing reusable canvas tote bags with purchases. As a proud member of Social Enterprise Ethiopia and Creative Hub Ethiopia, Zemenay seamlessly blends ethical fashion with deep systemic social empowerment.
Betselot Zewge
CEO
Operating since 2018
Eco-system
Industries
Cities and Towns
Sub-sectors
Ethical Fashion
Circular Economy and Waste Reduction
Circular Textiles
Handicraft & Artisan Products
Ethiopia's first size inclusive fashion brand, blending cultural heritage with circular sustainability and body positivity.
Method and Technique of Zemenay are:
Size-Inclusive Pattern Engineering: The brand utilizes a specialized design and drafting method focused entirely on plus-size proportions, ensuring that every coat, jacket, and dress is structurally engineered to flatter and fit larger body types comfortably.
Circular Material Repurposing and Upcycling: Zemenay employs a rigorous circular fashion technique by systematically sourcing existing, unused, or discarded textiles and creatively repurposing them into high-quality, contemporary garments to drastically minimize industrial waste.
Local Ethiopian Fabric Procurement: They utilize a direct-sourcing method that prioritizes purchasing raw materials exclusively from local Ethiopian weavers and textile manufacturers, dramatically reducing the carbon emissions associated with importing foreign fabrics.
Cultural Motif Integration and Styling: The enterprise employs an artistic design method where traditional Ethiopian patterns and cultural aesthetics are seamlessly integrated into modern, everyday wear, preserving indigenous artistry within a contemporary commercial context.
Zero-Waste Canvas Packaging Implementation: Zemenay utilizes an environmentally conscious fulfillment technique by completely eliminating single-use plastic garment bags, replacing them with durable, reusable canvas tote bags that provide ongoing utility for the consumer.
Conscious Consumption Advocacy Marketing: The organization employs a strategic, education-based marketing method that actively promotes the principles of slow fashion, teaching consumers the environmental and social value of buying fewer, higher-quality, and ethically made garments.
Support concious people make more insightful choices
Found any error in information about this organisation?
Are you owner of Zemenay?
Similar companies
Sakshi
Jaipur, Rajasthan, India
Sakshi is a Jaipur enterprise exporting hand-block printed textiles and blue pottery. They empower marginalized artisans, partner with nonprofits for fair-trade sourcing, and prioritize organic cotton and OEKO-TEX certified dyes.
EverDye
Paris, Paris, France
Everdyé has redefined textile dyeing with their groundbreaking approach. Through the ingenious use of supercritical carbon dioxide, they've transformed the dyeing process into an eco-conscious marvel. By eliminating water usage and minimizing chemical waste, Everdyé's method aligns perfectly with sustainable practices. This innovative technology not only contributes to the reduction of environmental impact in the fashion and textile sectors but also produces fabrics that exhibit vibrant and lasting colors. In an era where sustainable solutions are paramount, Everdyé emerges as a trailblazer, paving the way for a more planet-friendly and colorful fashion future.
SMOBYA
Smobya stands as a dynamic online marketplace, connecting buyers and sellers through a seamless platform. Boasting an intuitive user interface, it simplifies the process of trading a wide array of products, from electronics and fashion to various other categories. Catering to both individuals and businesses, Smobya.com fosters a bustling online community where users can easily list their new or used items, explore diverse offerings, and engage in transactions that cater to a spectrum of needs and preferences.
Libeco
Laid out in 1858, Libeco is Belgium's biggest flax factory and a main European cloth maker situated in Meulebeke. Libeco Textures produces modern materials and specialized textures, while Libeco Home offers completed cloth items for families. Focused on quality and manageability, Libeco holds a Belgian Regal Warrant starting around 2006 and procured a CO2-nonpartisan name in 2014. With an emphasis on nearby creation and prevalent craftsmanship, Libeco keeps on maintaining its tradition of greatness in the cloth business, giving excellent textures and completed items for both modern and family applications.
