All sectors / Fashion & Accessories / 11-11
11.11 / eleven eleven, founded in 2008 by Shani Himanshu and Mia Morikawa, is an internationally recognized eco-luxury fashion label based in New Delhi. Driven by a deep commitment to sustainable practices and traditional craftsmanship, the brand specializes in creating small-batch, slow-made clothing for men and women. Their contemporary collections feature highly breathable, indigenous fabrics such as hand-spun Khadi denim, 200-count Mul, and Kala cotton. Emphasizing a strict "seed-to-stitch" philosophy, the enterprise entirely avoids synthetic chemicals, coloring their garments exclusively with 100% natural, plant-based dyes, including their signature proprietary indigo paste. By actively collaborating with over 400 skilled rural artisans across India, 11.11 / eleven eleven empowers marginalized weaving and dyeing communities with dignified livelihoods. Through preserving heritage techniques like miniature tie-dye, block printing, and hand painting, the brand successfully bridges the gap between ethical, transparent manufacturing and high-end global fashion.
Shani Himanshu
Co-Founder
Operating since 2009
51-200 Members
Eco-system
Industries
Cities and Towns
Villages
Sub-sectors
Ethical Fashion
Sustainable Materials
Fashion & Apparel Industry
Handicraft & Artisan Products
Type Of Product
Fabric & Material
Ethical Practice
An eco-luxury Indian fashion label creating handcrafted, sustainable apparel using heritage techniques and natural dyes.
Method and technique
Method and Technique of 11.11 / eleven eleven are:
Indigenous Cotton Procurement: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring rare indigenous cotton varieties—such as Kala cotton and 200-count Mul—directly from regional farmers to successfully ensure the foundational fabrics are highly breathable, natural, and environmentally sustainable.
Hand-Spun Khadi Production: 11.11 / eleven eleven employs a deeply authentic and historically significant textile fabrication technique, actively collaborating with rural artisans to manually spin the cotton into low-twist yarn on traditional charkhas, effectively ensuring the fabric feels like a second skin and avoiding massive industrial spinning mills.
100% Natural Botanical Dyeing: They utilize an incredibly clean and environmentally responsible coloration method, completely rejecting hazardous synthetic industrial dyes to instead manually treat their garments with highly pure, natural botanical extracts, specifically utilizing their proprietary natural indigo paste to achieve vibrant, chemical-free hues.
Artisanal Surface Ornamentation: The organization employs a highly specialized artisanal engineering technique, working closely with master craftsmen to seamlessly integrate ancient Indian surface design methods, such as miniature tie-dyeing, intricate block printing, and expressive hand-painting, successfully blending cultural heritage with contemporary global aesthetics.
Small-Batch Slow Fashion Assembly: 11.11 / eleven eleven utilizes a highly controlled, durability-driven apparel assembly method, deliberately executing a slow-made, small-batch manufacturing model where every single garment is carefully cut and meticulously stitched, successfully minimizing pre-consumer textile waste and avoiding the overproduction crisis of fast fashion.
Seed-to-Stitch Supply Chain Transparency: They employ a remarkably advanced ethical supply chain technique, integrating NFC-supported technology to allow consumers to precisely track the provenance and journey of each handcrafted garment from the cotton seed to the final stitch, successfully building deep consumer trust and ensuring absolute production transparency.
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