All sectors / Fashion & Accessories / Anushé Pirani
Anushé Pirani, founded in 2017 by designer Anushé Pirani in Mumbai, India, is a contemporary slow fashion label dedicated to conscious and mindful living. The brand harmoniously blends traditional Indian craftsmanship with modern, unorthodox silhouettes, delivering versatile and wearable clothing for both men and women. Committed to ethical production, Anushé Pirani works directly with artisan weavers from regions like Telangana to source authentic, handwoven textiles, particularly focusing on intricate Ikat techniques. The label strictly uses eco-friendly, azo-free dyes and operates a small, ethical production studio in Mumbai. Driven by a zero-waste philosophy, they meticulously upcycle fabric scraps into functional accessories like belts and fanny packs, ensuring minimal environmental impact. Recently transitioning to completely plastic-free packaging, Anushé Pirani champions transparent, small-batch manufacturing. By challenging predictable fashion norms and preserving indigenous weaving crafts, the brand empowers consumers to embrace beautifully handcrafted, sustainable garments that respect both people and the planet.
Anushé Pirani
CEO
Operating since 2017
2-10 Members
Eco-system
Cities and Towns
Villages
Sub-sectors
Ethical Fashion
Circular Textiles
Fashion & Apparel Industry
Handicraft & Artisan Products
Type Of Product
Fabric & Material
Ethical Practice
A Mumbai-based slow fashion brand crafting contemporary, sustainable clothing using traditional Indian handwoven textiles.
Method and technique
Method and Technique of Anushé Pirani are:
Direct Artisan Handloom Procurement: The enterprise utilizes a highly rigorous ethical sourcing method, actively procuring premium, authentic handwoven textiles—such as intricate Ikat—directly from traditional artisan weavers in regions like Telangana, successfully ensuring fair compensation and the preservation of indigenous Indian weaving crafts.
Non-Toxic Azo-Free Fabric Dyeing: Anushé Pirani employs a deeply environmentally responsible coloration technique, completely rejecting hazardous synthetic industrial chemicals to instead treat their handwoven fabrics exclusively with safe, azo-free dyes, effectively ensuring the garments are completely safe for sensitive skin and the surrounding environment.
Contemporary Pattern Engineering: They utilize a highly specialized creative design method, deliberately challenging predictable fashion norms by meticulously drafting unorthodox, modern silhouettes and functional patterns that seamlessly adapt the traditional Indian textiles for versatile, everyday contemporary wear.
Ethical In-House Small-Batch Assembly: The organization employs a highly controlled, durability-focused tailoring method, actively avoiding massive outsourced factory production to instead manually cut and meticulously stitch every single garment in small, dedicated batches within their ethical Mumbai studio, successfully guaranteeing maximum structural quality control.
Zero-Waste Scrap Upcycling: Anushé Pirani utilizes an incredibly resourceful circular manufacturing technique, carefully collecting every single fabric offcut generated during the primary tailoring process and systematically transforming those textile remnants into completely new, functional accessories like fanny packs, successfully ensuring a zero-waste production floor.
Plastic-Free Eco-Conscious Packaging: They employ a strict environmental fulfillment technique, carefully preparing their finished, slow-fashion garments for direct-to-consumer retail shipping using highly thoughtful, 100% plastic-free packaging materials, successfully protecting the products' integrity while actively reducing the brand's overall reliance on unnecessary commercial plastic waste.
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