Purusha People

Boldwill

Netherlands

Boldwill is a Dutch sportswear brand that used to be called Iron Roots. It makes activewear for men and women, including hoodies, joggers, T-shirts, shorts and natural rubber sports socks. The brand wants to offer an alternative to sportswear made mostly from synthetics such as polyester and nylon. Boldwill uses materials of natural origin wherever it can. It admits that fully plastic-free sportswear is not yet possible and describes its approach as a gradual move toward that goal, which it calls Natural Progression. Good On You notes the use of Tencel Lyocell and Modal and lists Bluesign among its certifications. Good On You rates Boldwill Great overall, with Great scores for both Planet and People. It cites a high share of lower-impact materials, durable products, renewable energy in the supply chain and plastic-free packaging. It also notes that the brand traces most of its supply chain, has a Code of Conduct and ensures that some final-stage workers are paid living wages.

Katla is a US-based clothing label that makes loungewear for women, men and children. Its range includes shirts, skirts, sweaters, pants, hoodies, knitwear and shorts. The brand pairs a Nordic minimalist look with fabrics that blend in seaweed harvested around Iceland's Sleepy Islands and the nearby fjord. Good On You rates Katla Good overall. It scores 4 out of 5 for planet, 4 for people and 5 for animals. According to Good On You, the brand uses some lower-impact materials such as organic cotton, keeps production runs limited to reduce waste, and manufactures close to home to cut shipping emissions. All final-stage production takes place in the United States. Its code of conduct covers ILO principles, and it audits part of its supply chain, including the whole final production stage. Good On You also notes some gaps. Katla does not publish a breakdown of its materials, there is no evidence that it reduces packaging, and there is no evidence that it ensures living wages. The brand states that its entire range is vegan.

AYANI

Womenswear

AYANI is a Berlin-based label that designs only dresses for women. The dresses are meant for the office, events and daily life. The brand focuses on comfort, versatility and fits that work with either heels or sneakers. It builds collections around customer feedback and sells online and through its store in Berlin. Its fabrics include LENZING ECOVERO viscose, linen blends, TENCEL blends and organic cotton, and each product page lists the fibre content. AYANI works directly with production partners in Poland and Armenia and visits them regularly. Those partners must follow a supplier code of conduct addressing issues such as child labour, forced labour, pay, hours, the right to organise and safety at work. For every dress sold, the brand contributes to NGOs working against poverty and illiteracy in rural Armenia and to environmental causes. Good On You rates AYANI Good overall: Great for planet, It's a Start for people and Great for animals. It notes that the brand limits production runs, uses recycled packaging, acts to reduce transport emissions and states that its whole range is vegan. It also notes there is no evidence that workers are paid living wages.

WILDA.ECO is a Polish womenswear label offering shirts, pants, tops and blouses, jackets, suits, scarves and bags, with plus sizes in the range. Its style mixes minimalism, artisan craft and timeless feminine design, and it ships worldwide. All of the brand's products are vegan, and garments are made to order to cut waste. It releases seasonless collections, uses lower-impact materials such as Tencel Lyocell, avoids plastic packaging and works to lower transport emissions. The final production stage takes place entirely in Poland, most of the supply chain is traced, and the brand works with women artisans and women-owned businesses. Good On You rates WILDA.ECO Great overall. Its website currently says the brand is on a break and not taking orders, but plans to return.

Miakoda

Miakoda is a slow fashion label producing everyday tops, bottoms and accessories in New York City. Its range includes organic cotton tees, joggers in an organic cotton and lyocell blend, and the Brami, all designed as timeless pieces meant for repeated wear. The brand describes its clothing as ethically made, with living wages paid at every stage of production. It works with plant-based, sustainable materials, produces in small batches, and states that its pieces are vegan and size inclusive. Founder and designer Julia Ahrens trained at Parsons School of Design and started the label as a response to fast fashion. Miakoda notes that it is rated on Good On You. It positions its designs as an alternative to trend cycles, focusing on comfort and durability.