All sectors / Fashion & Accessories / B77 Life
Noida, Uttar Pradesh, India
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B77 Life, founded by Rachna Sarup and Nupur Mathur in 2021, is a pioneering sustainable fashion brand based in Noida, Uttar Pradesh. Born from a desire to combine ethical manufacturing with chic, body-positive designs, B77 creates curated, conscious clothing for modern individuals. The brand offers a versatile range of womenswear and menswear, from everyday eco-denim and office-ready shirts to relaxed resort wear. Setting itself apart with profound environmental responsibility, B77 utilizes highly innovative, natural materials like Himalayan wild grass (HIMGRA), organic cotton, bamboo silk, and low-impact eco-denim. Their unique 3D virtual trial room technology drastically reduces garment return rates, thereby significantly minimizing the brand's carbon footprint. Every piece is ESG-certified, dyed with chemical-free natural pigments, and produced ethically by empowering indigenous artisans and women weavers. Delivered in 100% plastic-free, biodegradable packaging, B77 Life perfectly balances cutting-edge fashion technology with an unwavering commitment to planetary health and circularity.
Rachna Sarup
CEO
Operating since 2021
2-10 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Circular Economy Solutions
Ethical Fashion
Fashion & Apparel Industry
Sustainable Materials
Type Of Product
Fabric & Material
Suitable For
An Indian sustainable fashion brand combining 3D fitting technology with organic, eco-friendly apparel manufacturing.
Method and technique
Method and Technique of B77 Life are:
Innovative Natural Material Procurement: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring premium, low-impact raw materials—such as organic cotton, bamboo viscose, and pioneering Himalayan wild grass—directly from ethical indigenous suppliers to successfully ensure the foundational fabrics are highly sustainable and deeply connected to nature.
Advanced 3D Digital Patterning: B77 Life employs a highly advanced technological design technique, actively creating precise digital 2D and 3D garment patterns to meticulously finalize aesthetic designs and structural fit before any physical fabric is cut, successfully reducing material waste from physical sample-making by an incredible seventy percent.
Herbal and Toxin-Free Fabric Dyeing: They utilize an incredibly clean and environmentally responsible coloration method, completely rejecting hazardous synthetic industrial chemicals to instead manually treat their organic textiles using Ayurvedic-inspired herbal pigments and low-impact dyes, successfully achieving beautiful, long-lasting colors without polluting vulnerable local water tables.
Virtual Heat-Mapping Trial Rooms: The organization employs a remarkably innovative digital retail technique, outfitting their online storefront with an advanced virtual changing room that utilizes consumer inputs to generate highly accurate heat-mapped body avatars, successfully guaranteeing precise garment sizing and drastically reducing the massive carbon footprint caused by product returns.
Ethical Handloom Weaving Integration: B77 Life utilizes a deeply authentic, localized manufacturing method, actively collaborating with highly skilled women weavers across rural India to manually operate traditional handlooms, skillfully interlacing the natural fibers to create incredibly durable, beautifully textured fabrics while providing sustainable livelihoods to marginalized communities.
Zero-Plastic Biodegradable Distribution: They employ a strict environmental fulfillment technique, carefully preparing their finished, eco-chic garments for direct-to-consumer shipping using entirely plastic-free materials, heavily relying on hand-made recycled paper and natural jute strings to successfully protect the clothing while eliminating the brand's contribution to global commercial plastic waste.
Certificates & compliances
1 Global Organic Textile Standard (GOTS)
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