maison blanche

As We Are Now

Norway

As We Are Now, also called AWAN, is a women-owned label making comfort-focused womenswear. It describes its clothes as modular, low-effort pieces for busy women. The range includes dresses, shirts, trousers and jumpsuits, and the wrap dress is its bestseller. The brand uses a single fibre, Tencel lyocell, for its garments, which it presents as plastic-free and designed with circularity in mind. Production takes place in Portugal, and the label sells some collections through preorder campaigns. Good On You rates As We Are Now Good overall: Good for planet, It's a Start for people and Good for animals. It notes that the brand uses a high proportion of lower-impact materials, limits its production runs and traces most of its supply chain. Good On You also found no evidence of a Code of Conduct, living wage commitments or action to reduce packaging. The brand does not appear to use animal-derived materials.

Lonely Kids Club

Kids, Menswear, Womenswear, Plus Size

Lonely Kids Club is an independent clothing label from Sydney. It sells graphic T-shirts, hoodies, jumpers, hats and kids and baby clothing, and all of its clothing is gender neutral. Designs include Australiana, pop culture and humour, artist collaborations and custom drawings of customers' pets. Each garment is printed by hand when it is ordered, in the brand's Sydney studio. The blanks are ethically sourced, mostly from AS Colour, and the inks are OEKO-TEX certified. Printing to order reduces waste. The brand also says it reuses leftover materials and does not throw away clothing. It has raised more than $30,000 for charity and speaks openly about mental health. Good On You rates Lonely Kids Club Good overall. It scores Good for planet and Good for people, and Great for animals because the whole range is vegan. Good On You also notes that it found no evidence of a code of conduct or of living wages.

LANIUS

Germany

LANIUS is a family-run fashion company based in Cologne. Claudia Lanius started it in 1999 and is still its designer, and she now runs it with her daughter Annabelle Homann. The brand designs two slow fashion collections a year, mainly for women, including trousers, knitwear, blouses, jackets and denim made from natural and certified materials. LANIUS is GOTS-certified and a member of the IVN. It mostly uses organic materials, alongside TENCEL and recycled polyester and polyamide. The wool it uses is mulesing-free, and its vegan pieces carry PETA-Approved Vegan certification. The company says its producers hold certifications such as GOTS, amfori BSCI and SA8000, or are audited by the Fair Wear Foundation. It also offers care, repair and resale services. Good On You rates LANIUS Good overall. Its planet score is Great, reflecting published material data, lower-impact materials, efforts to cut transport emissions and recycled packaging. Its people score is Good, although there is no evidence of living wages. Its animals score is It's a Start: the brand uses leather, wool, cashmere and alpaca, and Good On You says it has not verified the mulesing-free policy.

Beaumont Organic

United Kingdom

Beaumont Organic is a British label founded in 2008. It designs clothing for women in the UK and has it made in Europe. The range covers knitwear, dresses, shirts, trousers and outerwear, and Good On You notes that the brand also sells baby wear, homeware and accessories. Fabrics include GOTS certified organic cotton, linen, lyocell, British lambswool and recycled fibres. Every product page lists the fabrics, processes and suppliers used. The brand says it visits its factories regularly and that all of them are committed to paying a living wage. It also runs free repair and resale schemes to keep garments in use for longer. Good On You rates Beaumont Organic Good overall. It scores Great for Planet, thanks to lower-impact materials, production close to home and recyclable packaging. It scores Good for People but Not Good Enough for Animals, because the brand uses leather, wool and mohair and Good On You found no animal welfare policy.