1.Ethical Labor Practices & Fair Wages: The brand ensures workers receive good wages through a pioneering bonus system and participates in the Fair Share Scheme, where a premium is paid directly to a communal fund for workers to improve their social and economic conditions.

2.Use of Organic and Rain-Fed Cotton: Yes Friends uses high-quality organic cotton which is primarily rain-fed, significantly reducing water usage during irrigation compared to conventional cotton farming.

3.Renewable Energy Manufacturing: Their primary partner factories are solar- and wind-powered, which reduces the carbon footprint of production by up to 90% compared to typical manufacturing.

4.Minimizing Supply Chain Transportation: The cotton is grown, spun, knitted, cut, and sewn in India, which keeps the entire production process localized and avoids unnecessary global transportation, further reducing carbon miles.

5.Direct-to-Consumer Model: By buying in large quantities and selling directly to consumers, the brand cuts out the retailer's markup, passing the savings on to the customer and making sustainable fashion affordable.

6.Waste Reduction and Recycling: Factories use advanced software to minimize fabric offcuts during the cutting process. The remaining textile waste is recycled, and the dye mud from their factories is sent to cement factories for recycling.

7.Water Recycling in Production: The main factory in India processes and recycles 100% of its water, drastically reducing the environmental impact of their water usage.

8.Dyes and Chemical Avoidance: The brand uses Global Organic Textile Standard (GOTS) certified factories and dyes to avoid the use of toxic chemicals, ensuring the process is safer for the environment, farmers, and the end consumer.