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Bengaluru, Karnataka, India
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Founded by Joono Simon and Sujith Sudhakaran, Un Denim is an innovative sustainable fashion brand based in Bengaluru, India. Created as a direct response to the global fashion waste crisis, the brand specializes in upcycling premium rescued denim into season-fluid, functional, and deeply stylish apparel. Their curated catalog features one-of-a-kind denim jackets, kimonos, tailored jeans, dresses, and lightweight tops for both men and women. Un Denim prevents excellent quality fabric from ending up in landfills, actively transforming it into better, lasting pieces while keeping the original fabric intact. Every handcrafted garment prominently features their patented "Green Pocket"—a powerful symbol of conscious consumption and hope against fashion waste. Operating as a registered Upcycled Textile Manufacturer certified by the Ministry of Textiles, Un Denim empowers individuals to make mindful fashion choices, successfully saving 3600 liters of water and 15 kilograms of carbon emissions with every single upcycled product.
Joono Simon
CEO
Operating since 2021
11-50 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Circular Economy and Waste Reduction
Ethical Fashion
Fashion & Apparel Industry
Sustainable Materials
Type Of Product
Fabric & Material
Ethical Practice
A sustainable Indian brand upcycling rescued denim into premium, zero-waste apparel and one-of-a-kind wardrobe staples.
Method and technique
Method and Technique of Un Denim are:
Global Denim Rescue and Sourcing : The enterprise utilizes a highly rigorous material procurement method, actively rescuing high-quality deadstock fabrics and discarded denim garments from global waste streams, successfully securing incredibly durable, pre-existing raw materials while preventing them from contributing to the massive global landfill crisis.
Meticulous Seven-Step Quality Inspection : Un Denim employs a deeply advanced material sorting technique, meticulously subjecting all collected textiles to a strict 7-step quality control process before cutting, successfully ensuring that only the most resilient, hygienic, and structurally sound denim fabrics are approved for their premium upcycling operations.
Zero-Waste Deconstruction and Tailoring : They utilize an incredibly responsible structural design method, actively disassembling rescued jeans and jackets while carefully maximizing fabric yield, successfully transforming irregularly shaped textile remnants into artfully tailored, season-fluid silhouettes without generating new pre-consumer cutting waste.
Hand-Mending and Visible Repair : The organization employs a remarkably careful artisanal crafting technique, systematically integrating visible mending, distressing, and hand-repair techniques into their designs, successfully celebrating the vintage character of the rescued denim while reinforcing the fabric to ensure exceptional, long-lasting garment durability.
Patented Green Pocket Integration : Un Denim utilizes an uncompromising brand identity method, actively stitching their globally patented, contrast-colored Green Pocket onto every single finished garment, successfully creating a visible hallmark of circularity that transforms standard clothing into a powerful statement of environmental advocacy.
Resource-Efficient Sustainable Assembly : They employ a highly responsive environmental manufacturing technique, actively building their reconstructed apparel using entirely pre-existing textiles rather than manufacturing virgin cotton, successfully eliminating the need for industrial dyeing and farming, saving 3600 liters of water and 15 kg of carbon emissions per product.
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