ALTER X Company

Goodnap

Australia

Goodnap is an Australian sleepwear brand making pyjamas and loungewear for women and men, including plus sizes. Its pieces use relaxed cuts and natural fibres meant to help wearers sleep cool, and the brand offers a free Wellness Hub with sleep resources. Materials include GOTS-certified organic cotton, European Flax linen and TENCEL, without polyester or chemical finishes, produced in small batches. Every garment is hand-sewn in Cambodia at Agape International Missions (AIM), where women who have survived human trafficking receive living wages, healthcare, counselling and childcare. Founders Melissa and Rob Taylor worked with survivors for 13 years before starting the brand. Good On You rates Goodnap Great, scoring it 5 out of 5 for Planet, People and Animals. It notes the high share of lower-impact materials, a Code of Conduct covering ILO principles, living wages for some final-stage workers, and a fully vegan range.

Outerknown

United States

Outerknown is a US clothing label for men and women. It describes itself as born in the ocean, and it makes relaxed, coast-inspired clothes such as shirts, sweaters, outerwear, loungewear and its well-known Blanket Shirt. Kelly Slater and John Moore co-founded the company. Outerknown uses a fiber policy and scorecard to decide which fibers count as preferred. Examples include organic and regenerative organic cotton, recycled cotton and nylon, hemp and responsible wool. The brand reports that preferred fibers made up 98% of its fiber use in 2024. Working with Bergman Rivera, it has helped convert 28 acres of farmland to regenerative organic practices. It also says it works with two B Corp Certified suppliers and that eight of its facilities run on renewable energy. On labor, the brand follows Fair Labor Association standards and has published a Fair Compensation Commitment. Its resale platform, Outerworn, has kept more than 1,800 garments out of landfill. Good On You rates Outerknown Good overall: Great for people and Good for planet and animals. Good On You also notes there is no evidence that living wages are paid across most of the supply chain.

Miakoda

Miakoda is a slow fashion label producing everyday tops, bottoms and accessories in New York City. Its range includes organic cotton tees, joggers in an organic cotton and lyocell blend, and the Brami, all designed as timeless pieces meant for repeated wear. The brand describes its clothing as ethically made, with living wages paid at every stage of production. It works with plant-based, sustainable materials, produces in small batches, and states that its pieces are vegan and size inclusive. Founder and designer Julia Ahrens trained at Parsons School of Design and started the label as a response to fast fashion. Miakoda notes that it is rated on Good On You. It positions its designs as an alternative to trend cycles, focusing on comfort and durability.

Not Basics (formerly Pantee)

United Kingdom

Not Basics is a UK label making everyday women's basics from certified organic cotton. The range includes leggings, bodysuits, T-shirts, tank tops and sweatshirts. The pieces are made for people who want to stop wearing synthetic fabrics like polyester and nylon, especially people with sensitive skin or sensory needs. The brand says two sisters started it. One lives with severe skin allergies and the other with sensory sensitivity. The business began as Pantee, which made underwear from deadstock T-shirts, before it changed its name to Not Basics. Its fabrics are OCS-certified organic cotton, and the brand says about 80 percent of its styles are GOTS certified. Labels are either printed or made from fabric offcuts, and tops are double-lined or cut from heavier cotton so they are not see-through. Good On You rates Not Basics Good overall: It's a Start for planet, and Good for people and animals. It found that the brand partly traces its supply chain and does not appear to use animal-derived materials. It also found no evidence of a Code of Conduct or of living wages being paid in the supply chain.

Toad&Co

United States

Toad&Co is a US clothing brand that sells everyday menswear and womenswear, including shirts, pants, denim, dresses, sweaters and jackets. It started in Telluride, Colorado, by upcycling fleece scraps into hats, and it became a certified B Corporation in 2025. The brand mainly uses organic and recycled cotton, TENCEL Lyocell, hemp, recycled polyester and nylon, and wool that is either recycled or Responsible Wool Standard certified. In its 2025 impact report, Toad&Co says all of its cotton is organic, in conversion or recycled, and that 96% of its polyester is recycled. It plans to remove plastic-based product packaging by 2026, buys carbon offsets for its direct emissions and runs a resale program called ToadAgain. Good On You rates Toad&Co Good overall. It scores the brand Great for planet and It's a Start for both people and animals. Good On You notes that there is no evidence of living wages in the supply chain and that the brand uses wool and alpaca, with wool sourced from non-mulesed sheep.