Bluebuck

Nudea is a UK underwear and sleepwear brand designed by women. It makes bras, bralettes, briefs, thongs, boxers and pyjamas from natural and recycled materials, including organic cotton. Bras come in a wide range of band and cup sizes. Founder Priya Downes says she wanted to build a brand that offers reliable everyday underwear made with care for the planet. Every Nudea product page lists the item's cradle-to-grave carbon footprint in kg CO2e. Its partner Vaayu calculates these figures through a life-cycle assessment. The brand encourages customers to buy less, wash with care and dispose of garments responsibly. It holds B Corp and Global Recycled Standard certifications. Good On You rates Nudea Good overall: Good for planet and It's a Start for people. It noted the brand's use of recycled materials, clothing recycling for customers, renewable energy in the supply chain, and recyclable packaging. It also found that final production takes place in countries with extreme risk of labour abuse and saw no evidence of living wages.

nat'v basics

Australia

nat'v basics is an Australian underwear brand. It makes G-strings, briefs, bralettes and crops in sizes S to XXXL, and also sells loungewear such as sweats and tanks. Its main fabric is TENCEL Modal from renewable wood sources, and some products are made from organic cotton or recycled plastic. The brand offers carbon-neutral delivery. Its mailers are compostable, its tissue paper is FSC-certified and its packaging inks are soy-based. It says supply chain partners are tested for zero tolerance of child labour, unsafe conditions and discrimination. It also donates $1 from each Blush Cheeky G to NBCF. Good On You rates nat'v basics Good, with Good for both planet and people. Its final production stage is BSCI-certified. Good On You also notes low-waste cutting and compostable packaging. Good On You found no evidence that workers in the supply chain are paid living wages.

Underprotection

Denmark

Underprotection is a Copenhagen-based label designing lingerie, loungewear, swimwear, period underwear and hosiery for women of all body types and sizes. Its collections pair bold colours and prints with an emphasis on comfort, and the brand ships worldwide. The company is a Certified B Corporation. Its fabrics include organic cotton, Tencel, and recycled polyester and wool. It also commits to keeping harmful chemicals and dyes out of its garments. The founders started the brand because lingerie and swimwear are rarely bought secondhand, so they wanted new products in these categories to be made with care. Good On You rates Underprotection Good overall: Great for planet, and Good for both people and animals. It points to the brand's choice of sea freight over air freight, low use of fibre blends, reused cardboard packaging and wool from non-mulesed sheep. Good On You also notes that it found no evidence of living wages being paid in the supply chain.

LANIUS

Germany

LANIUS is a family-run fashion company based in Cologne. Claudia Lanius started it in 1999 and is still its designer, and she now runs it with her daughter Annabelle Homann. The brand designs two slow fashion collections a year, mainly for women, including trousers, knitwear, blouses, jackets and denim made from natural and certified materials. LANIUS is GOTS-certified and a member of the IVN. It mostly uses organic materials, alongside TENCEL and recycled polyester and polyamide. The wool it uses is mulesing-free, and its vegan pieces carry PETA-Approved Vegan certification. The company says its producers hold certifications such as GOTS, amfori BSCI and SA8000, or are audited by the Fair Wear Foundation. It also offers care, repair and resale services. Good On You rates LANIUS Good overall. Its planet score is Great, reflecting published material data, lower-impact materials, efforts to cut transport emissions and recycled packaging. Its people score is Good, although there is no evidence of living wages. Its animals score is It's a Start: the brand uses leather, wool, cashmere and alpaca, and Good On You says it has not verified the mulesing-free policy.

NICO

Australia

NICO is an Australian label making minimal bras, briefs, tops and kids' and baby pieces. It focuses on clean lines and everyday colours. Its fabrics include GOTS-certified organic cotton and Lenzing TENCEL Modal, and its Organic range is coloured using natural plant-dyeing methods. The brand calls itself Australia's first plant-dyed organic cotton underwear brand. Its Canberra team offers alterations and repairs in-house so garments last longer, and it also provides free virtual fittings. NICO says it is committed to transparency across its supply chain. Good On You rates NICO Good overall, with Good for planet and animals and It's a Start for people. It notes that the brand does not appear to use animal-derived materials, but that there is no evidence it ensures living wages or reduces its packaging.