nat'v basics

Nudea is a UK underwear and sleepwear brand designed by women. It makes bras, bralettes, briefs, thongs, boxers and pyjamas from natural and recycled materials, including organic cotton. Bras come in a wide range of band and cup sizes. Founder Priya Downes says she wanted to build a brand that offers reliable everyday underwear made with care for the planet. Every Nudea product page lists the item's cradle-to-grave carbon footprint in kg CO2e. Its partner Vaayu calculates these figures through a life-cycle assessment. The brand encourages customers to buy less, wash with care and dispose of garments responsibly. It holds B Corp and Global Recycled Standard certifications. Good On You rates Nudea Good overall: Good for planet and It's a Start for people. It noted the brand's use of recycled materials, clothing recycling for customers, renewable energy in the supply chain, and recyclable packaging. It also found that final production takes place in countries with extreme risk of labour abuse and saw no evidence of living wages.

Bluebuck

France

Bluebuck is a French menswear label that began in 2010. It makes men's underwear, T-shirts, socks and swim shorts, and it sells timeless collections with no seasons and no sales. The brand uses only organic cotton, Tencel and recycled fibres, and all of its cotton is GOTS certified. Its swim shorts and sport underwear are made from recycled marine plastic through a partnership with the SEAQUAL Initiative. All factories and suppliers are in Europe, mostly in Portugal, and the brand says they use renewable energy. Bluebuck is a 1% for the Planet member, giving 1% of annual sales to environmental organisations. Good On You rates Bluebuck Good overall. It scores Good for Planet, based on its high share of lower-impact materials and use of renewable energy. It scores It's a Start for People, as Good On You found no evidence of a Code of Conduct or of living wages being paid.

Underprotection

Denmark

Underprotection is a Copenhagen-based label designing lingerie, loungewear, swimwear, period underwear and hosiery for women of all body types and sizes. Its collections pair bold colours and prints with an emphasis on comfort, and the brand ships worldwide. The company is a Certified B Corporation. Its fabrics include organic cotton, Tencel, and recycled polyester and wool. It also commits to keeping harmful chemicals and dyes out of its garments. The founders started the brand because lingerie and swimwear are rarely bought secondhand, so they wanted new products in these categories to be made with care. Good On You rates Underprotection Good overall: Great for planet, and Good for both people and animals. It points to the brand's choice of sea freight over air freight, low use of fibre blends, reused cardboard packaging and wool from non-mulesed sheep. Good On You also notes that it found no evidence of living wages being paid in the supply chain.

Toad&Co

United States

Toad&Co is a US clothing brand that sells everyday menswear and womenswear, including shirts, pants, denim, dresses, sweaters and jackets. It started in Telluride, Colorado, by upcycling fleece scraps into hats, and it became a certified B Corporation in 2025. The brand mainly uses organic and recycled cotton, TENCEL Lyocell, hemp, recycled polyester and nylon, and wool that is either recycled or Responsible Wool Standard certified. In its 2025 impact report, Toad&Co says all of its cotton is organic, in conversion or recycled, and that 96% of its polyester is recycled. It plans to remove plastic-based product packaging by 2026, buys carbon offsets for its direct emissions and runs a resale program called ToadAgain. Good On You rates Toad&Co Good overall. It scores the brand Great for planet and It's a Start for both people and animals. Good On You notes that there is no evidence of living wages in the supply chain and that the brand uses wool and alpaca, with wool sourced from non-mulesed sheep.

NICO

Australia

NICO is an Australian label making minimal bras, briefs, tops and kids' and baby pieces. It focuses on clean lines and everyday colours. Its fabrics include GOTS-certified organic cotton and Lenzing TENCEL Modal, and its Organic range is coloured using natural plant-dyeing methods. The brand calls itself Australia's first plant-dyed organic cotton underwear brand. Its Canberra team offers alterations and repairs in-house so garments last longer, and it also provides free virtual fittings. NICO says it is committed to transparency across its supply chain. Good On You rates NICO Good overall, with Good for planet and animals and It's a Start for people. It notes that the brand does not appear to use animal-derived materials, but that there is no evidence it ensures living wages or reduces its packaging.