Underprotection

Bluebuck

France

Bluebuck is a French menswear label that began in 2010. It makes men's underwear, T-shirts, socks and swim shorts, and it sells timeless collections with no seasons and no sales. The brand uses only organic cotton, Tencel and recycled fibres, and all of its cotton is GOTS certified. Its swim shorts and sport underwear are made from recycled marine plastic through a partnership with the SEAQUAL Initiative. All factories and suppliers are in Europe, mostly in Portugal, and the brand says they use renewable energy. Bluebuck is a 1% for the Planet member, giving 1% of annual sales to environmental organisations. Good On You rates Bluebuck Good overall. It scores Good for Planet, based on its high share of lower-impact materials and use of renewable energy. It scores It's a Start for People, as Good On You found no evidence of a Code of Conduct or of living wages being paid.

NICO

Australia

NICO is an Australian label making minimal bras, briefs, tops and kids' and baby pieces. It focuses on clean lines and everyday colours. Its fabrics include GOTS-certified organic cotton and Lenzing TENCEL Modal, and its Organic range is coloured using natural plant-dyeing methods. The brand calls itself Australia's first plant-dyed organic cotton underwear brand. Its Canberra team offers alterations and repairs in-house so garments last longer, and it also provides free virtual fittings. NICO says it is committed to transparency across its supply chain. Good On You rates NICO Good overall, with Good for planet and animals and It's a Start for people. It notes that the brand does not appear to use animal-derived materials, but that there is no evidence it ensures living wages or reduces its packaging.

Nudea is a UK underwear and sleepwear brand designed by women. It makes bras, bralettes, briefs, thongs, boxers and pyjamas from natural and recycled materials, including organic cotton. Bras come in a wide range of band and cup sizes. Founder Priya Downes says she wanted to build a brand that offers reliable everyday underwear made with care for the planet. Every Nudea product page lists the item's cradle-to-grave carbon footprint in kg CO2e. Its partner Vaayu calculates these figures through a life-cycle assessment. The brand encourages customers to buy less, wash with care and dispose of garments responsibly. It holds B Corp and Global Recycled Standard certifications. Good On You rates Nudea Good overall: Good for planet and It's a Start for people. It noted the brand's use of recycled materials, clothing recycling for customers, renewable energy in the supply chain, and recyclable packaging. It also found that final production takes place in countries with extreme risk of labour abuse and saw no evidence of living wages.

nat'v basics

Australia

nat'v basics is an Australian underwear brand. It makes G-strings, briefs, bralettes and crops in sizes S to XXXL, and also sells loungewear such as sweats and tanks. Its main fabric is TENCEL Modal from renewable wood sources, and some products are made from organic cotton or recycled plastic. The brand offers carbon-neutral delivery. Its mailers are compostable, its tissue paper is FSC-certified and its packaging inks are soy-based. It says supply chain partners are tested for zero tolerance of child labour, unsafe conditions and discrimination. It also donates $1 from each Blush Cheeky G to NBCF. Good On You rates nat'v basics Good, with Good for both planet and people. Its final production stage is BSCI-certified. Good On You also notes low-waste cutting and compostable packaging. Good On You found no evidence that workers in the supply chain are paid living wages.

Neem London

United Kingdom

Neem London is an independent UK menswear brand. It makes overshirts, jackets, shirts, trousers, merino T-shirts, blazers, socks and belts from recycled and regenerative fibres. Its materials include recycled Italian flannel and denim, traceable ZQ Merino wool, organic cotton and recycled leather. Through a take-back scheme, customers can send in old clothes of any brand and in any condition. Neem shreds and re-spins them into yarn for new overshirts, and customers earn store credit in return. Good On You rates Neem Good overall, giving it Great for planet, Good for animals and It's a Start for people. It cites the brand's slow fashion model, limited production runs, wool from non-mulesed sheep and recycled leather. It also notes there is no evidence of a Code of Conduct or of living wages in the supply chain. Neem holds Global Recycled Standard certification.