Do Good Surf Club

KŌRARU

Japan

KŌRARU is a women's swimwear label designed from Tokyo, where its founder, Romanian model and designer Oana Romaneiro, now lives. The brand describes its swimwear as made in the UK. Kōraru is the Japanese pronunciation of the English word coral, chosen as a nod to the threatened reef ecosystems that inspire the brand. The founder started the label after swimsuits she bought for a holiday lost their shape within a week. The brand follows slow fashion and circular design principles. Its swimsuits use ECONYL regenerated yarn made from nylon waste and are designed to last for years. Packaging is made from recyclable materials. The label is also a member of the Ellen MacArthur Foundation's circular economy network. Good On You rates Koraru Good overall. It scores Good on planet for its medium share of recycled and other lower-impact materials, its clothing recycling offer and its efforts to reduce packaging. The people score is It's a Start: the brand partly traces its supply chain and its code of conduct covers ILO principles, but Good On You found no evidence of supplier audits or living wages.

Earthkind is an online marketplace that sells sustainable and ethically made clothing and accessories from many labels. Its range includes tops, dresses, knitwear, activewear and accessories from brands such as Boyish Jeans, terrae and COSSAC. Its aim is to make sustainable fashion normal without giving up on style. Earthkind picks the brands it stocks by hand. It tags products by values such as organic, fair labour, vegan, recycled, artisanal, non-toxic, zero waste and supply chain transparency. Shoppers can use these tags to find items that match their priorities. The platform also reminds people that the clothes already in their wardrobe are the most sustainable option. For each order, Earthkind plants a tree through One Tree Planted in countries including the Philippines, Indonesia, India and Vietnam. It is a 1% for the Planet member. It says it removes unnecessary packaging and uses recycled materials for the packaging it keeps, and it lists carbon neutrality as a goal.

GROUNDTRUTH

United Kingdom

GROUNDTRUTH is a UK brand making backpacks, totes, duffles, slings, dry bags and travel accessories for men and women. Its RIKR range covers everyday and travel bags, and its UNDA range consists of waterproof, submersible bags. Products come with a 10-year warranty. The bags are made from the brand's own 100% recycled textiles, and the UNDA range uses repurposed fishing gear. GROUNDTRUTH has also developed patent-pending hardware made with captured CO2 emissions. The company was started by three sisters with backgrounds in documentary filmmaking and artisan textiles, who aim to reduce plastic pollution through their products. Good On You rates GROUNDTRUTH Great, with 5 out of 5 for Planet, 4 for People and 5 for Animals. It holds Global Recycled Standard and Bluesign certifications, uses recycled packaging, and states its whole range is vegan. Good On You found no evidence it ensures living wages in its supply chain.

Ucon Acrobatics

Germany

Ucon Acrobatics is a Berlin brand that designs minimalist backpacks, belt bags, weekenders and other bags for city life. Its product lines include the Air, Moss and Lotus Infinity series. The brand makes many of its products from textile waste, which is turned back into fibre and yarn through mechanical or chemical recycling. Its products are designed with few components, as mono-material as possible and with PFAS-free coatings, so they can be recycled at the end of their life. Some backpacks are made of up to 96% recycled textiles by weight. The company is a certified B Corp, works with PETA and funds the planting of a tree for every order. Good On You rates Ucon Acrobatics Great overall. It scores the brand Great for planet and animals and It's a Start for people. Good On You credits the brand's circular design, dope dyeing and recyclable packaging, and lists it as vegan through PETA. It also says there is no evidence of living wages across most of the supply chain.

Bluebuck

France

Bluebuck is a French menswear label that began in 2010. It makes men's underwear, T-shirts, socks and swim shorts, and it sells timeless collections with no seasons and no sales. The brand uses only organic cotton, Tencel and recycled fibres, and all of its cotton is GOTS certified. Its swim shorts and sport underwear are made from recycled marine plastic through a partnership with the SEAQUAL Initiative. All factories and suppliers are in Europe, mostly in Portugal, and the brand says they use renewable energy. Bluebuck is a 1% for the Planet member, giving 1% of annual sales to environmental organisations. Good On You rates Bluebuck Good overall. It scores Good for Planet, based on its high share of lower-impact materials and use of renewable energy. It scores It's a Start for People, as Good On You found no evidence of a Code of Conduct or of living wages being paid.