All sectors / Fashion & Accessories / Jhultaru Design
Pune, Maharashtra, India
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Jhultaru by Deeshaa, founded by Deeshaa Shriyan in 2022, is a conscious fashion label rooted in sustainability, slow luxury, and ethical craftsmanship. Driven by a deep desire to counter the wastefulness of fast fashion, the brand creates timeless, versatile garments that honor nature and empower artisans. Collections feature eco-friendly fabrics such as organic cotton, hemp, Tencel, Ahimsa silk, and handwoven Kala cotton. Each piece is carefully handcrafted by skilled Indian craftspeople, blending classic silhouettes with modern ease. The label champions fair trade practices, animal-friendly processes, and zero-waste production principles by working primarily on a made-to-order basis to minimize deadstock. With designs that allow people to move freely and in harmony with the planet, Jhultaru by Deeshaa makes sustainable fashion aspirational and accessible, proving that clothing can look beautiful, feel comfortable, and do good for the earth and its people.
Deeshaa Shriyan
CEO
Operating since 2020
3-4 Members
Eco-system
Industries
Cities and Towns
Sub-sectors
Circular Economy and Waste Reduction
Ethical Fashion
Fashion & Apparel Industry
Sustainable Materials
Type Of Product
Fabric & Material
A conscious fashion label crafting timeless, slow-luxury clothing using sustainable fabrics and ethical Indian craftsmanship.
Method and Technique of Jhultaru Design & Fashion House are:
Eco-Friendly Fabric Procurement: The enterprise utilizes a highly rigorous ecological sourcing method, actively procuring premium, low-impact fabrics such as organic cotton, hemp, and Tencel from certified vendors to ensure the primary raw materials require minimal toxic synthetic pesticides and significantly reduce the overall environmental footprint.
Authentic Handloom Weaving: Jhultaru employs a historically significant textile fabrication technique, actively collaborating with skilled rural weaving communities across India to manually weave authentic Kala cotton, Jamdani, and Ahimsa silk on traditional looms without relying on massive, energy-intensive automated power looms.
Made-to-Order Apparel Tailoring: They utilize a highly controlled, zero-waste apparel engineering method, deliberately avoiding massive outsourced factory production to instead cut and stitch every single garment only after an order is placed, successfully minimizing textile offcuts and maximizing absolute quality control.
Cruelty-Free Silk Integration: The organization employs a deeply compassionate material fabrication method, exclusively utilizing Ahimsa silk (also known as peace silk) for their premium festive wear, allowing the silkworms to naturally emerge from their cocoons before the silk is harvested, ensuring completely cruelty-free production.
Timeless Silhouette Engineering: Jhultaru utilizes a deeply focused, durability-driven design technique, specifically engineering their relaxed-fit shirts and high-waisted trousers with classic, timeless aesthetics and robust stitching to successfully guarantee that the garments can physically withstand years of use without falling out of fashion.
Minimalist Eco-Conscious Distribution: They employ a strict environmental fulfillment technique, carefully preparing their finished slow-luxury clothing for retail using highly thoughtful, minimal-waste packaging materials that successfully protect the garment's integrity while heavily reducing the brand's overall contribution to global commercial plastic pollution.
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