Kotn

Purusha People

United States

Purusha People is a US womenswear brand rooted in yoga. It makes sleepwear, loungewear, intimates, bra tops and everyday clothing in sizes from XS to 4X, and releases its pieces in small, limited-edition drops. Its clothing is made from OEKO-TEX certified Lenzing Tencel lyocell. Spandex makes up less than 10% of the fabric, and the brand says it plans to switch to a plant-based version once one is widely available. Prints use water-based inks, and dyeing takes place in a GOTS certified dye house. Every step, from knitting to finishing, happens in downtown Los Angeles. The brand says all its makers are paid a guaranteed living wage. Fabric scraps are recycled, damaged pieces are sold as seconds, and packaging is plastic-free and made from recycled paper. A portion of profits from each drop goes to a charity. Good On You rates Purusha People Good overall: Great for planet and animals, since its whole range is vegan, and It's a Start for people. Good On You notes that the brand does not define what it means by a living wage.

Oobi

Australia

Oobi is an Australian children's label for girls from newborn to age 12, with some matching styles for mums. It makes brightly printed cotton dresses, playsuits, tops and other everyday clothes. Founder Alexandra Riggs draws every print by hand in the Sydney studio. Artisans in Jaipur, India, make the garments using hand techniques passed down over generations. The brand says its manufacturing is fair and that it works to keep these artisan skills alive. Its Oobi-Fy The World programme donates clothing to children who need it, one item for each garment sold from a new season. Good On You rates Oobi Good overall: It's a Start for planet, Good for people and Great for animals, because the entire range is stated to be vegan. It notes that the final production stage is fully SMETA certified, that the brand partners with women artisans and that some workers are paid living wages. It also notes low-impact dyes in some products and efforts to cut packaging.

LANIUS

Germany

LANIUS is a family-run fashion company based in Cologne. Claudia Lanius started it in 1999 and is still its designer, and she now runs it with her daughter Annabelle Homann. The brand designs two slow fashion collections a year, mainly for women, including trousers, knitwear, blouses, jackets and denim made from natural and certified materials. LANIUS is GOTS-certified and a member of the IVN. It mostly uses organic materials, alongside TENCEL and recycled polyester and polyamide. The wool it uses is mulesing-free, and its vegan pieces carry PETA-Approved Vegan certification. The company says its producers hold certifications such as GOTS, amfori BSCI and SA8000, or are audited by the Fair Wear Foundation. It also offers care, repair and resale services. Good On You rates LANIUS Good overall. Its planet score is Great, reflecting published material data, lower-impact materials, efforts to cut transport emissions and recycled packaging. Its people score is Good, although there is no evidence of living wages. Its animals score is It's a Start: the brand uses leather, wool, cashmere and alpaca, and Good On You says it has not verified the mulesing-free policy.

Brothers We Stand

United Kingdom

Brothers We Stand is a UK-based online marketplace for men's clothing that brings together more than 400 styles from a range of ethical and sustainable designers. Its selection covers jackets, overshirts, T-shirts, shirts, sweatshirts, knitwear, socks and underwear, with many items made from organic cotton or wool. Each product page lists who made the item and its effect on people and the environment, setting out both strengths and areas still needing work. The team picks labels for design, quality and provenance, looking for brands that know their supply chains and have a social or environmental mission. Good On You rates Brothers We Stand Good overall: Great for planet, and Good for people and animals. It notes that most of the materials are lower-impact, all textile offcuts are recycled, renewable energy is used in parts of the supply chain and plastic packaging is avoided. Its entire final production stage is certified by the Fair Wear Foundation. However, Good On You found no evidence that living wages are paid across most of the supply chain.

Outerknown

United States

Outerknown is a US clothing label for men and women. It describes itself as born in the ocean, and it makes relaxed, coast-inspired clothes such as shirts, sweaters, outerwear, loungewear and its well-known Blanket Shirt. Kelly Slater and John Moore co-founded the company. Outerknown uses a fiber policy and scorecard to decide which fibers count as preferred. Examples include organic and regenerative organic cotton, recycled cotton and nylon, hemp and responsible wool. The brand reports that preferred fibers made up 98% of its fiber use in 2024. Working with Bergman Rivera, it has helped convert 28 acres of farmland to regenerative organic practices. It also says it works with two B Corp Certified suppliers and that eight of its facilities run on renewable energy. On labor, the brand follows Fair Labor Association standards and has published a Fair Compensation Commitment. Its resale platform, Outerworn, has kept more than 1,800 garments out of landfill. Good On You rates Outerknown Good overall: Great for people and Good for planet and animals. Good On You also notes there is no evidence that living wages are paid across most of the supply chain.